Bella Eyes Gel Powder Eyeshadow

1.41 grams for $ 4.49
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Brand Overview

Bella Eyes Gel Powder Eyeshadow looks and, for the most part, acts like a powder eyeshadow—but the "gel" portion of its name is accurate, as we explain below. These eyeshadows are, in a word, amazing. Although every shade (even those labeled "satin matte") has a moderate to high level of shine, if that's what you want, get yourself to the drugstore pronto and check these inexpensive shadows out!

OK, we'll calm down a bit and finish this review. What's particularly impressive about these shadows is their enviable smoothness, perfect pick-up on the brush, suede-smooth application, and even color deposit. Oh, did we mention the formula doesn't flake, crease, or fade? No? Well, those points are worth extolling, too! OK, if you have really oily eyelids you may see a bit of creasing unless you prep with a matte finish primer.

The gel portion of the name becomes apparent when you apply this shadow. From its appearance in the compact, you'd think it would be a standard powder shadow—but not so fast!

According to Milani, the fragrance-free formula begins as a gel but is "transformed by a special process into a stunning powder eyeshadow with pure color and powder wear." That proved true in our experience, as there's something special about how wonderfully smooth these shadows apply and blend—and the color saturation is indeed stunning. Those with fairer skin tones will find these can be sheered out for less intensity, while those of deeper complexions will likely love their rich pigment.

As for the shades themselves, you'll find many good neutral options (listed below), and some colors that we strongly suspect will have limited appeal due to their boldness and brightness. But if you want a peacock blue or taxicab yellow shadow, you'll find them among this shadow's considerable color selection!

The best shades that will have broad appeal for shaping and shading the eye include Bella Ivory, Shimmering Beige, Light Red-Brown, Ash-Brown, Taupe-Brown, Dark Brown, Light Gray, Shimmering Dark Charcoal, Deep Black, Shimmering Champagne Pink, Bronze Metallic Sheen, Shimmering Off-White, Shimmering Pink, and Shimmering White.

All of the colors may be applied wet or dry, with wet application increasing opacity and intensity.

We cannot say enough about these inexpensive powder shadows. They're smooth, easy to apply, richly pigmented, build well, don't flake or crease, wear all day without fading, and offer plenty of workable shades assuming you don't mind some degree of shine. The lack of true matte options is the only weak spot, but that won't be a drawback for many people; even if you have less-than-taut eyelids you could still use the lighter shades to highlight the brow bone. Well done, Milani!

[youtube https://www.youtube.com/watch?v=ssbiWIcGMbA&w=560&h=315]

  • Sumptuous texture applies smoothly and evenly.
  • Excellent color desposit, with no fading.
  • Even the shiniest shades don't flake!
  • Blends beautifully and layers well whether applied wet or dry.
  • Long-wearing, fragrance-free formula.
  • A bona-fide beauty STEAL!
  • None, unless you were hoping some shades would have a true matte finish.
Jar Packaging: No
Tested on animals: No
A gel powder what would that even look like? Well tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. What makes it a gel powder? Well, the formula starts as a gel and then is transformed by a special process into a stunning powder eyeshadow with pure color and power wear. The unique process allows you to blend this incredibly innovative, weightless formula easily with your fingertips to light up your eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. You just have to try this gel powder. Its that different.
Mica, Synthetic Fluorphlogopite, Silica, Aluminum Starch Octenylsuccinate, HDI/Trimethylol Hexyllactone Crosspolymer, Dimethicone, Isononyl Isononanoate, VP/Hexadecene Copolymer, Cetyl PEG/PPG-10/1 Dimethicone, Octyldodecanol, Magnesium Aluminum Silicate, Nylon-12, Caprylyl Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/Beheneth-25 Methacrylate Crosspolymer, Polysorbate 20, Polyisoprene, Talc, Pentaerythrityl Tetra-di-t-Butyl Hydroxyhydrocinnamate. May Contain: Tin Oxide, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510), Carmine (CI 75470).

Milani Cosmetics At-a-Glance

Strengths: Inexpensive with some excellent options for women of color; good Baked Blush; silky pressed-powder eyeshadow palette; Infinite Liquid Eye Liner and Eye Tech Liquid Eye Liner have amazing staying power; Smooth Finish Cream-to-Powder Makeup.

Weaknesses: Baked Bronzer; numerous products that contain potentially irritating fragrant ingredients; several mediocre to poor products including Color Perfect Lipstick, Crystal Gloss, and The Multitasker Face Powder.

Launched in 2002, Milani Cosmetics prides itself as being an affordable beauty line with a "passion for color and a recognized need for a broader variety" for women of different ages, skin tones and income.While many brands have a limited selection of products designed for medium to dark skin, Milani has succeeded in catering to women with deeper skin tones, which is this makeup line's chief point of difference. We admire Milani for celebrating the beauty in diversity, and their dedication to providing color options that are appropriate (and appealing) to a wide range of skin tones.

Milani focuses on face and eye products, and this is where they excel. Despite being a smaller brand (compared to the likes of Cover Girl or L'Oreal), Milani products can be found tucked alongside the big makeup lines in many drugstores and stores like Target and Wal-Mart. They've definitely added a splash of color to the cosmetics aisle, and several of their inexpensive products are definitely worth a look. But as with most makeup lines, there also are some poorly executed products to avoid.

This is a diverse line with a mix of bold, classic, and trendy makeup. Although the products may be aesthetically pleasing on the shelf, their visual appeal doesn't always translate well to actual application and performance quality. In some instances, Milani's philosophy of "color, color, color and more color" misses the boat by offering glitzy, ultra-vibrant shades, instead of more options for a classic makeup application (women of color have to go to work, too, not just out for the evening). Just because you have dark skin doesn't mean your color choices need to be shocking or ultra-bold. Still, as mentioned, Milani offers some worthwhile products and their prices are budget-friendly. On balance, you'll find more to like than avoid.

For more information about Milani Cosmetics, call 1-866-789-8002 or visit www.milanicosmetics.com

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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