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e.l.f. Cosmetics

Beauty Shield SPF 50 Skin Shielding Moisturizer

1.69 fl. oz. for $ 12.00
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Brand Overview

Beauty Shield SPF 50 Skin Shielding Moisturizer has some attractive qualities but ultimately misses the mark due to its potentially sensitizing fragrance.

Housed in pump bottle packaging, this moisturizer is a cinch to blend with a neutral tint that sheers out to adapt to most skin tones (though on ultra-fair skin it can look slightly too dark). The luminous, hydrating finish leaves skin with a healthy glow, ideal for normal to dry skin.

The combination of mineral and synthetic sunscreen actives provide broad spectrum sun protection, and true to claim e.l.f. included some additional beneficial ingredients such as vitamin C.

The only downfall is the added fragrance, which can potentially irritate skin (see More Info). Those with sensitive skin should keep in mind that the fragrance combined with synthetic sunscreen actives has an increased likelihood of sensitizing skin.

Pros:
  • Luminous, hydrating finish gives skin a healthy glow.
  • Neutral, sheer tint adapts to most skin tones.
  • Provides broad spectrum sun protection.
Cons:
  • Contains potentially sensitizing fragrance.
More Info:

Why Fragrance Is a Problem for Skin: Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes a chronic sensitizing reaction on skin.

This reaction in turn leads to all kinds of problems, including disrupting skin's barrier, worsening dryness, increasing or triggering redness, depleting vital substances in skin's surface, and generally preventing skin from looking healthy, smooth, and hydrated. Fragrance free is always the best way to go for all skin types.

A surprising fact: Even though you can't always see or feel the negative effects of fragrant ingredients on skin, the damage will still be taking place, even if it's not evident on the surface. Research has demonstrated that you don't need to see or feel the effects of irritation for your skin to be suffering. Much like the effects from cumulative sun damage, the negative impact and the visible damage from fragrance may not become apparent for a long time.

References for this information:

Biochimica and Biophysica Acta, May 2012, pages 1410–1419

Aging, March 2012, pages 166–175

Chemical Immunology and Allergy, March 2012, pages 77–80

Experimental Dermatology, October 2009, pages 821–832

Skin Pharmacology and Physiology, 2008, pages 191–202

International Journal of Toxicology, Volume 27, 2008, Supplement, pages 1–43

Food and Chemical Toxicology, February 2008, pages 446–475

American Journal of Clinical Dermatology, 2003, pages 789–798

Jar Packaging: No
Tested on animals: No
This moisturizer provides lightweight hydration for a more luminous looking complexion thats makeup-ready. Featuring a sheer, universal tint that blends with any skin tone, formulated with Broad Spectrum UVA/UVB (SPF 50), and key antioxidants Carrot Seed Oil, Sunflower Seed Oil, and Vitamin C, that help protect your skin against everyday environmental aggressors.
Active: Titanium Dioxide (11%), Octinoxate (7.5%), Octocrylene (5%), Octisalate (5%), Oxybenzone (4%). Other: Water, Cyclopentasiloxane, Isododecane, C12-15 Alkyl Benzoate, Silica, Phenyl Trimethicone, Butyloctyl Salicylate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Phenethyl Benzoate, Dimethicone, VP/Hexadecene Copolymer, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone/PEG-10/15 Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Propylene Carbonate, Bisabolol, Ascorbyl Palmitate, Helianthus Annuus (Sunflower) Seed Oil, Daucus Carota Sativa (Carrot) Root Extract, Daucus Carota Sativa (Carrot) Seed Oil, Beta-Carotene, Disodium EDTA, Triethoxycaprylylsilane, Talc, Alumina, Caprylyl Glycol, Ethylhexylglycerin, Phenoxyethanol, Fragrance (Parfum). May Contain: Iron Oxides (CI 77491, CI Dioxide (CI 77891)

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.