e.l.f. Cosmetics

Beautifully Bare Foundation Serum SPF 25

0.47 fl. oz. for $ 8.00
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Brand Overview

Looking for a foundation that feels like nothing, looks natural, and won't break the bank? e.l.f.'s Beautifully Bare Foundation Serum SPF 25 might just fit the bill… with one minor caveat.

This fragrance-free liquid foundation has a lightweight, silky feel that glides across skin and is easy to blend. As its name suggests, it provides light to almost medium coverage, meaning that it will even out skin tone, but not significantly cover imperfections.

Though the finish is initially dewy, it dries down to a soft powder finish that's natural-looking and suitable for those with normal, slightly dry, or combination skin.

This wears impressively well over time without creasing or fading; when you're ready to remove it hours later, it looks surprisingly like it did when you put it on in the morning! The shade range, while small, does feature natural-looking options for light to deep skin tones.

While this isn't quite a serum (it's not a powerhouse anti-aging formula), it does feature some skin-beneficial ingredients, including some antioxidants, skin-soothing, and skin-restoring ingredients.

The only drawback is that while this foundation provides broad-spectrum sun protection (with a mineral-only formula that's good for sensitive skin), the SPF 25 rating falls short. To get the very best sun protection, experts around the world agree you should be wearing an SPF rated 30 or higher (see More Info for details).

  • Provides broad-spectrum mineral sun protection.
  • Easy to apply and blend.
  • Natural-looking, lightweight coverage of imperfections.
  • Wears well without creasing or fading.
  • Comes in a good selection of colors for light to deep skin tones.
  • Fragrance free.
  • SPF 25 is below global standards for maximum sun protection.
More Info:

An extensive body of research and a growing number of medical organizations around the world have determined that a sunscreen rated SPF 30 or greater is mandatory to ensure adequate sun protection.

Although a sunscreen rated lower than 30 will provide protection at the SPF number on the label and may claim broad-spectrum protection, we always point out when it does not have a rating of SPF 30 or greater because that's so important for the health and appearance of your skin.

References for this information:

Journal of Clinical Oncology, September 2016, ePublication

Photodermatology, Photoimmunology, and Photomedicine, August 2014, pages 212–219

The Journal of Clinical and Aesthetic Dermatology, September 2012, pages 18–23

Journal of the American Academy of Dermatology, May 2008, Supplemental, pages S149–S154



Jar Packaging: No
Tested on animals: No
This weightless silky formula melts into skin for a radiant and youthful-looking glow. The luminous, dewy finish helps boost suppleness and minimize the appearance of pores and fine lines for flawless coverage. This Broad Spectrum UVA/UVB SPF 25 formula is designed to help revitalize color and radiance to skin. Infused with Vitamin A, C, & E, Grape Seed Oil, Pomegranate Oil, and Goji Berry to help brighten, restore, nourish and protect the skin.
Active Ingredient: Zinc Oxide 13.8%. Inactive Ingredients: Cyclopentasiloxane, Water (Aqua), Dimethicone, Silica, Isododecane, PEG-10 Dimethicone, Acrylates/Dimethicone Copolymer, PEG-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Sodium Chloride, Quaternium-18 Bentonite, Dimethicone/PEG-10/15 Crosspolymer, Propylene Carbonate, Triethoxycaprylylsilane, Talc, Disodium EDTA, Phenoxyethanol, Caprylyl Glycol, Pentaethrityl Tetraisotearate, Paraffinum Liquidum (Mineral Oil), Disteardimonium Hectorite, Palmitoyl Tripeptide-1, Punica Granatum Seed Oil, Vitis Vinifera (Grape) Seed Oil, Retinyl Palmitate (VA), Tocopheryl Acetate (VE), Ascorbyl Palmitate (VC), Lycium Barbarum Fruit Extract. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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