Bare Minerals (Bare Escentuals)

Bareskin Pure Brightening Serum Foundation SPF 20

for $ 29.00
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Brand Overview

Bareskin Pure Brightening Serum Foundation SPF 20 is touted as a “breakthrough tone-correcting mineral foundation and skincare serum in one”, but that’s an overstatement as you can never expect your foundation to replace a well formulated serum in your daytime routine. Makeup can never contain the complex combinations of ingredients found in today’s best serums. There are skincare ingredients in this foundation, but that’s true for most liquid foundations.

Marketing claims aside, this is a very good fragrance-free foundation for those with normal to dry skin, as it does have a fluid, dewy finish that those with oily to combination skin may not appreciate. The coverage is sheer to light, though you can build it to a modest medium coverage if so desired. This won't conceal more prominent discolorations (you'll still need your concealer for that), and is particularly ideal for those seeking a natural look to their makeup, or who have had trouble finding a lightweight foundation that is also moisturizing.

The formula provides broad spectrum sun protection via mineral active titanium dioxide, which is what delivers the primary anti-aging benefit.

Housed in a plastic bottle with a needle-nose tip, Bareskin Pure Brightening Serum Foundation SPF 20 is ultra fluid. This means if you aren't used to this type of formula, you may need a bit of practice to get the hang of applying and blending it. Bare Escentuals sells an accompanying brush just for that, but you can use any brush or sponge (i.e. the BeautyBlender) you like.

As is the case for many of bareMinerals foundations, the shade range is extensive and mostly neutral, with options for fair to deep skin tones. There are a few shades that may lean overly cool or warm, so we recommend trying this in store to find the best match.

All in all, this isn’t a product that will change your need for good skincare, but if you want a really lightweight foundation with buildable coverage and a dewy finish, then you may find this a very good option to consider. Had this not made such exaggerated claims about its ability to benefit skin, it would have earned a higher rating.


  • Natural finish, ideal for normal or combination skin.
  • Expansive shade range of flattering colors for light to deep skin tones.
  • Lightweight, fluid texture blends on easily.
  • Buildable, sheer-to-medium coverage.
  • Titanium dioxide  provides broad spectrum sun protection.


  • Not as revolutionary as claimed (doesn’t replace need for a serum or skin-lightening product).

Jar Packaging: No
Tested on animals: No
A breakthrough tone-correcting mineral foundation and skincare serum in one.
Active: Titanium Dioxide (11%). Other: Caprylic/Capric Triglyceride, Coconut Alkanes, Silica, Stearalkonium Hectorite, Lecithin, Glycerin, Maltodextrin, Coco-Caprylate/Caprate, Jojoba Esters, Propylene Carbonate, Tocopheryl Acetate, Soil Minerals/Syringa Vulgaris (Lilac) Leaf Cell Culture Extract, Magnesium Ascorbyl Phosphate, Sodium Hyaluronate, Phenoxyethanol. May Contain: Mica, Iron Oxides, Titanium Dioxide.

Bare Escentuals At-a-Glance

Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. Founded in 1976 by Diane Ranger, who left the company in the early '90s Bare Escentuals was one of the first brands to introduce the concept of loose powder foundation. Since then, they have moved beyond it to include liquid foundations and tinted moisturizers and an ever expanding line of color cosmetics as well as skincare products.

The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skincare products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.

We should note that loose powder makeup does take some practice to get the hang of, yet there is no denying that this type of foundation has its fan base. There is a lot to love about Bare Escentuals, even if mineral makeup isn't your thing (especially their price ranges, which have remained affordable in comparison to many of their neighbors at Sephora).

Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; some impressive foundations; several elegant brush options; not too expensive.

Weaknesses: Some of the loose powder products have texture and finish concerns; some of the skincare contain potentially problematic ingredients.

For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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