bareMinerals Prime Time Neutralizing Foundation Primer
This is a very standard, silicone-enriched foundation primer whose silky texture ensures a smooth surface for makeup application. Although primers aren't a must-have for beautiful makeup, some find them a helpful addition. To our way of thinking, if you're already applying a serum and/or moisturizer, primer is an extra step you can easily skip.
Best for normal to oily or combination skin, this primer is fragrance-free and contains mica for a soft shine finish that adds radiance. Its sheer yellow tint helps neutralize a ruddy complexion (hence the "neutralizing" portion of the name), but be sure to check the color in daylight to make sure it works with your skin tone, as this could give a slightly jaundiced appearance if not applied right.
This would earn a higher rating if it contained a good mix of beneficial anti-aging ingredients—one more reason primers are often easily replaced by a state-of-the-art anti-aging serum.
- Fragrance-free formula.
- Easy to apply; makes skin feel very silky.
- Sheer yellow tint helps diffuse excess redness.
- Lacks a skin-beneficial mix of anti-aging or skin-repairing ingredients.
- Easily replaced by a well-formulated serum (and you can use foundation to cancel any redness).
With its color-correcting yellow base and light-reflective pigments, this innovative foundation primer immediately neutralizes the appearance of discoloration, uneven skin tone and redness for brighter, younger-looking skin. Our mineral-infused formula glides on seamlessly, combatting flaky dryness, rough patches and uneven skin texture.
Bare Escentuals At-a-Glance
Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. Founded in 1976 by Diane Ranger, who left the company in the early '90s Bare Escentuals was one of the first brands to introduce the concept of loose powder foundation. Since then, they have moved beyond it to include liquid foundations and tinted moisturizers and an ever expanding line of color cosmetics as well as skincare products.
The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skincare products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.
We should note that loose powder makeup does take some practice to get the hang of, yet there is no denying that this type of foundation has its fan base. There is a lot to love about Bare Escentuals, even if mineral makeup isn't your thing (especially their price ranges, which have remained affordable in comparison to many of their neighbors at Sephora).
Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; some impressive foundations; several elegant brush options; not too expensive.
Weaknesses: Some of the loose powder products have texture and finish concerns; some of the skincare contain potentially problematic ingredients.
For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.