bareMinerals Prime Time Eyelid Primer
This is a good, though not must-have, eyeshadow primer. It has a silky texture that blends easily and sets to a soft powder-like finish that makes eyeshadow application easier.
Products like this work, but you can save money (and space in your makeup bag) by simply prepping your eyelids with a matte-finish concealer or foundation, which work just as well. Plus, they don’t present the removal problems this primer does—you really have to fight to get this off.
A secondary concern is the inclusion of barium sulfate and its position so high on the ingredient list. This mineral pigment can be irritating because it’s alkaline, and irritation is never good for skin.
If you decide to try this anyway, beware that the "Brightening" version adds shimmer. Always be careful with shiny eyeshadows and primers anywhere on your eye because shine always makes wrinkles more obvious. You can easily test this out for yourself by applying a shiny eyeshadow on one eye and a matte eyeshadow on the other; then look in the mirror—you’ll see the results!
Bare Escentuals At-a-Glance
Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. Founded in 1976 by Diane Ranger, who left the company in the early '90s Bare Escentuals was one of the first brands to introduce the concept of loose powder foundation. Since then, they have moved beyond it to include liquid foundations and tinted moisturizers and an ever expanding line of color cosmetics as well as skincare products.
The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skincare products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.
We should note that loose powder makeup does take some practice to get the hang of, yet there is no denying that this type of foundation has its fan base. There is a lot to love about Bare Escentuals, even if mineral makeup isn't your thing (especially their price ranges, which have remained affordable in comparison to many of their neighbors at Sephora).
Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; some impressive foundations; several elegant brush options; not too expensive.
Weaknesses: Some of the loose powder products have texture and finish concerns; some of the skincare contain potentially problematic ingredients.
For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.