BADGal Bang! Volumizing Mascara
At first, we were awestruck over BADGal Bang! Volumizing Mascara's ability to make short, stubby lashes look incredibly long and dramatically defined. So, what happened? By day's end it always ended up flaking so badly that the initially awesome results just weren't worth it.
Adding to the problem, we also experienced minor issues with smudging, particularly along the bottom lashes. That's disappointing, considering there was otherwise a lot to love, including the way this mascara's thin, soft-rubber brush made it easy to coat lashes from root to tip.
The formula isn't nearly as volumizing as Benefit makes it out to be and the "gravity-defying -particle" claims are complete BS, but the lengthening is among the best we've experienced. So close, yet so far Benefit!
- Adds impressive length and dramatically defines lashes.
- Thin brush makes it easy to coat lashes root to tip.
- Fragrance free.
- Major flaking by day's end.
- Some smudging.
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.
Benefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.
Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, visit www.Benefitcosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.