Maybelline New York

Baby Lips Color Balm Crayon

0.09 fl. oz. for $ 6.99
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Brand Overview

Maybelline's Baby Lips Color Balm Crayon continues the trend of convenient, easy-to-use crayon-style lip colors on the market. Unfortunately a couple of missteps with this version means it doesn't rate up there with the best options you'll find either at the department store or drugstore—and there are many of them!

Like most products of this type, this comes in a plastic tube with a cap that indicates the color of the product inside. True to Maybelline's claims, Baby Lips Color Balm Crayon is emollient, and feels smooth and moisturizing from the first swipe. The color is super-saturated, meaning you only need a couple of passes to get opaque, lipstick-like coverage that lasts about three or four hours (less if you have a meal, no surprise there).

The issue is that are a couple of problems that make this a less-than-attractive option. The first becomes apparent as soon as you open the tube; this has a very strong, artificial candy-like fragrance and flavor that lingers for a while after you apply it. Not only is that an issue for those with sensitive noses, but with daily use, that fragrance can lead to irritation that can cause chapped dry feeling and looking lips (not what you want from balm-style product!).

The other problem is that because of its extremely emollient texture, this can bleed quickly into any lines you might have around the mouth. Using lip liner mitigates this somewhat, but it's still an issue (particularly with the darker colors) even if you take that step.

Overall, while not the worst product of this type (it avoids potent irritants like menthol or citrus oils that are in a lot of balm-style lipsticks), it's just not a standout. You'll find superior options on our list of Best Lipsticks.

  • Texture is emollient and moisturizing.
  • Opaque, lipstick-like color coverage.
  • Initial fragrance/flavor is strong.
  • Easily can bleed into lines around the mouth.
Jar Packaging: No
Tested on animals: Yes
Bring on bold bursts of bright, juicy color with 12 hours of hydration!
Octyldodecanol, Diisostearyl Malate, Petrolatum, Polybutene, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Butyrospermum Parkii Butter/Shea Butter, HID/Trimethylol Hexyllactone Crosspolymer, Alumina, Silica Silylate, Tocopheryl Acetate, Calcium Aluminum Borosilicate, Aroma/Flavor, Limonene, Silica, Pentaerythrityl Tetra-Di-Butyl Hydroxyhydrocinnamate, Aluminum Hydroxide, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Tin Oxide, Benzyl Benzoate, Citric Acid, Parfum/Fragrance. May Contain: Titanium Dioxide, Red 28 Lake, Iron Oxides, Yellow 5 Lake, Red 22 Lake, Red 7, Yellow 6 Lake, Blue 1 Lake.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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