B-Hydra Intensive Hydration Serum
Drunk Elephant’s B-Hydra Intensive Hydration Serum has had a bit of a makeover since we first reviewed it – but we’re happy to report it’s still a top-notch skin care offering.
If you were a fan of this product’s first incarnation, you’ll notice its name and positioning has changed slightly. Originally called “B-Hydra Intensive Hydration Gel”, it was marketed as a facial moisturizer. Now, Drunk Elephant labels and markets this as a serum, but that doesn’t change its effectiveness – it simply means that the lightweight formula is now appropriate for all skin types, since as a moisturizer it was a bit too lightweight for dry to very dry skin.
Now to the good part: this fragrance-free gel is still packaged in an opaque bottle with a pump dispenser, which protects its beneficial ingredients from light and air. Its texture remains light, but hydrating, absorbing into skin quickly with no residual stickiness.
The formula itself isn’t much different from the original: hydration is still supplied by glycerin, marula oil, and two forms of plumping sodium hyaluronate. Antioxidants pineapple, barberry, watermelon, lentil, and apple extracts are still around to provide environmental defense as well. New to the mix is a dash of skin-replenishing antioxidant niacinamide.
All told, it remains a great way to lightly boost skin’s hydration.
- Lightweight gel texture makes it suitable serum for all skin types.
- Absorbs quickly with no residual stickiness.
- Includes hydrating ingredients and antioxidants.
- Packaged to protect its light- and air-sensitive ingredients.
- Fragrance free.
Formulated with pro-vitamin B5 and pineapple ceramide, B-Hydra™ delivers steady hydration throughout the day, leaving the skin looking healthy and more illuminated. Blended with a unique lentil/apple/watermelon complex, B-Hydra™ helps diminish drabness, dryness and the appearance of fine lines. Your complexion will appear brighter and more youthful upon every application. This lightweight, hard-hitting serum is ideal for all skin.
Drunk Elephant At-A-Glance
Drunk Elephant, based out of Los Angeles, California, was started in 2012 by former skincare executive Tiffany Masterson. As their website describes, Masterson developed the brand out of a desire to create natural-themed formulas that were truly effective. Beyond effectiveness, Masterson wanted to leave out what wasnt effective - primarily fragrance. We concur, because fragrance isn't skincare.
We were pleasantly surprised by this stance, as in our experience, the inclusion of an abundance of fragrance is where many natural-themed brands seem to go wrong, along with using too few beneficial ingredients or formulas. Fragrance, whether from essential oils or synthetic perfumes, is never helpful for skin because over the long term, it can cause damage that holds any skin type back from being its healthy best.
As for the brands unconventional name, Drunk Elephant is in reference to anecdotes that African wildlife, including elephants, partake on the fallen, fermented fruit of the marula tree, an indulgence that leads to intoxication.
Drunk Elephant avoids using ingredients like non-mineral sunscreen actives, silicones, and parabens, even though countless studies have indicated these ingredients are safe (Journal of the Academy of Dermatology, 2013 and Skin Therapy Letters, 2013). Regardless, were just happy that the line has made it a focal point to use what research has been shown improves skin concerns like sun damage, breakouts and signs of aging, and leave out everything else. They're also using some novel yet potentially exciting ingredients in many of their formulas.
Drunk Elephant line is a small line, but tends to make each product count, or at least puts an unconventional twist on the norm. Overall, we came away impressed with most of its products and (usually) smart packaging.
Many of the formulas include the ingredient marula oil, which is an ingredient the brand favors due to the fact it contains an array of beneficial fatty acids, calming agents, and antioxidants (Journal of Food Lipids, 2004 and Journal of Ethnopharmacology, 2014). It's a good ingredient, but there are many excellent non-fragrant plant oils, including coconut, jojoba, sunflower, and more, of which have similar benefits, meaning marula oil isn't the best out there, just one good oil among many.
Though the price tags are absolutely on the higher end, if you decide to to splurge on some key items, this is a good line to do so!
For more information, visit the brand at www.drunkelephant.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.