Josie Maran Cosmetics

Argan Black Oil Mascara

for $ 22.00
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Brand Overview

Argan oil is a staple in the Josie Maran line, and it was no surprise to see the development of Argan Black Oil Mascara! Promising to nourish and condition lashes, you may be disappointed to find there is little argan oil present. Ultimately, that’s a good thing for the sake of keeping your mascara from smearing.

That aside, we were disappointed by how much Argan Black Oil Mascara flaked by the end of the day. Despite the claims to volumize, it took multiple coats to build any volume—and these extra coats resulted in a moderate amount of clumping.

On the plus side, we were pleasantly surprised that we didn’t experience smudging with this mascara (something about having oil in the name leads one to think that smudging will occur), and we were also pleased by its ability to hold curl and add length. However, given the propensity this has to flake and clump, we’d recommend checking the superior options topping our list of Best Mascaras, many of which are less expensive.


  • Adds length.
  • Holds curl.
  • Doesn’t smudge.


  • Flakes.
  • Takes extra effort to build thickness, resulting in clumping.

Jar Packaging: No
Tested on animals: No

Claims: A highly effective and natural, argan oil treatment mascara that nourishes, lengthens, volumizes, lifts, and curls lashes for 24 hours.

Ingredients: Aqua (Water), Cera Alba (Beeswax), Sucrose Stearate, Propanediol, Cetearyl Alcohol, Oryza Sativa Bran Cera (Oryza Sativa (Rice) Bran Wax), C18-36 Acid Triglyceride, Acrylates/Ethylhexyl Acrylate Copolymer, VP/Eicosene Copolymer, Phenoxyethanol, Hydroxyethylcellulose, Myrica Pubescens Fruit Cera (Myrica Pubescens Fruit Wax), Silica, Panthenol, Argania Spinosa (Argan) Kernel Oil*, Ethylhexylglycerin, Laureth-21, Glycerin, Bambusa Vulgaris Extract (Bambusa Vulgaris Leaf/Stem Extract), Potassium Sorbate. May Contain: Iron Oxides (CI 77499).

Josie Maran At-A-Glance

Strengths: The sunscreens provide broad-spectrum protection; well-formulated daytime moisturizer with sunscreen; excellent tinted moisturizer for dry skin.

Weaknesses: Expensive; some products are potently fragranced.

The Josie Maran brand was founded by supermodel and former Maybelline spokesperson Josie Maran. Almost every Josie Maran product is centered on the ingredient argan oil, which the brand attributes many beneficial qualities, some of which are true, and some claims made stretch the facts a bit. According to the brand, this non-fragrant plant oil is said to do everything from reduce wrinkles to heal acne, while giving you younger-looking skin.

Argan oil does contain beneficial lipids and fatty acids for skin, as well as vitamin E and other antioxidants, but we should note that it isn't the only oil with such properties. Even more to the point, no single ingredient does it all for skin. It's just like your diet: if you eat only one type of food, you'd soon be malnourished. Skin is the body's largest organ, and it requires a variety of useful ingredients to look and function at its best.

Fortunately, the Josie Maran brand does include many beneficial ingredients in some of its best products, and does have some unique offerings to consider. It's worth pointing out also that although argan oil does have benefit for skin, its less beneficial to include it in products like eyeshadow and mascara. It does add a unique quality to some makeup, however, especially in a few of the brands lip formulas.

We should note that while the brand relies heavily on the natural theme in its marketing, it doesn't talk about the beneficial ingredients used that aren't so natural. There isn't anything wrong with using naturally-derived ingredients, but it strikes us as disingenuous to not tout the benefits of synthetic ingredients such as silicones, preservatives, coloring agents and film formers that also appear in many of Josie Maran products.

As is the case with many brands that use predominantly natural ingredients, there are some fragrant oils to be wary of, as these can be problematic for any skin type (but especially so for those with sensitivity concerns). However, there are a few products here that are absolutely worth considering and unique, see our individual reviews on the brand for more details.

For more information about Josie Maran, call (855) 461-6512 or visit www.josiemarancosmetics.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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