Aqua Cream Waterproof Cream Color
Aqua Cream is a long-wear, highly pigmented cream that can be used as an eyeshadow, blush, or lip color. In each of those functions, Aqua Cream sets to a matte finish and is resistant to water, moisture, and perspiration (so much so, you’ll likely need an oil- or silicone-based makeup remover to take it off).
True to claims, you won’t have to worry about smudging or creasing, but no matter where you apply it, it’s important to instantly blend the product because it sets quickly once applied.
The shade range is a bit on the wild, theatrical side, with a mixture of neutral and bright tones, but out of the 22 colors, there are some beautiful options to consider in a variety of intensities and finishes (shimmer, matte, and metallic).
Although you can use Aqua Cream on the eyes, lips, or cheeks, we found it most ideal as a cream eyeshadow because it is resistant to creasing and smudging and it won’t flake. There are some over-the-top shades you might want to avoid, such as Intense Blue, but others such as the shimmer-finish Pink Beige and Taupe are quite stunning.
This product works OK as a stay-put cheek color, but avoid the extremely bright colors such as Fuchsia and Orange, which not only look unnatural, but also have a tendency to seep into pores, bringing more attention to them.
In terms of using this as a lip product, the texture is a bit more mattifying than what’s comfortable for use on the lips, making them look overly dry or cakey.
Make Up For Ever At-A-Glance
Strengths: Wonderful foundations; impressive options (and shade ranges) for powders, powder blush, and powder eyeshadow; some extraordinary lip glosses and lipstick/lip color options (and again, the shade ranges are remarkable); a few formidable mascaras; good shimmer options.
Weaknesses:Can be expensive; a few formulas contain needlessly high amounts of fragrance.
This Paris-based makeup collection traces its roots to theatrical and fashion makeup, building on the concept that a professional makeup artist not only desires, but also needs, every conceivable color and texture to create the broadest range of looks. Since 1984, Make Up For Ever creators Dany Sanz and Jacques Waneph have been doing their best to meet these criteria. Through the years, this line has gone from offering a tremendous array of colors in their own European boutiques to a more streamlined, "everyday" collection of products in select department stores and (primarily) Sephora, whose parent company, LVMH, has owned Make Up For Ever since 1999.
The color line presents an intriguing blend of classic, workable shades positioned next to some truly unique hues and finishes that only those involved with theater or the most flamboyant "anything goes" makeup artist (or diva) would covet. A major plus for this line is that many of the colors are densely pigmented, working beautifully on medium to deep skin tones. The drawback is that fair and lighter skin tones may find their choices more limited in a few areas of the brands ranges. However, for those who want it all when it comes to possible shades, this line more than delivers what it takes to please.
An interesting aspect of this line is that, category to category, there are mostly exceptional choices, with products that we found to be averagecertainly falling short of what we know Make Up For Ever to be capable of. However, if you are cautious of those few pitfalls (fortunately, there are an abundance of testers to experiment with at Sephora or the brands standalone boutiques) you will undoubtedly be pleased with those products that Make Up For Ever does best.
For more information on Make Up For Ever, call (877) 757-5175 or visit www.makeupforever.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.