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e.l.f. Cosmetics

Aqua Beauty Primer Mist

1.01 fl. oz. for $ 8.00
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e.l.f.'s Aqua Beauty Primer Mist is a product with a lot of potential, but unfortunately the name reveals why this it's not an ideal choice when it comes to primers.

Since this is a mist, it comes in a bottle with a spray pump top. It's easy to dispense, and the water-light formula feels soothing and refreshing on contact. You're instructed to spray the primer on your face, then spread it across skin with your fingers or a cotton pad, like you would with a toner.

Alhough it's lightweight, this primer is quite watery, meaning it can run off your face before you have a chance to spread it around and you'll have to wait for a couple of minutes for it to dry before applying foundation. If you don't, your foundation won't blend and set normally because the wateriness of the primer dilutes it a bit and could lead to streaking. As is true with any mist you have to spray carefully to avoid getting it directly in your eyes.

That said, after it dries, Aqua Beauty Primer Mist does result in a smooth canvas that helps foundation apply easily. Another great aspect of this fragrance-free formula is that e.l.f. includes some skin-beneficial ingredients in the mix, including niacinamide, vitamin C, and sodium hyaluronate. Those are welcome additions, especially in a primer, which usually leaves such beneficial ingredients out.

As far as performance over time, while this doesn't shorten the wear time of foundation, it doesn't extend it, either. A primer with a more substantial texture is generally better suited to this purpose. Really, this mist looks and acts much more like a conventional toner than a foundation primer.

Overall, although not a bad formula, if you're looking for a primer it's important to keep this one's caveats in mind—though admittedly, the price is nice!

Note: The "enriched with purified water" claim is misleading because all water used in cosmetic products is purified.

Pros:
  • Creates a smooth canvas for makeup application.
  • Contains some skin-beneficial ingredients.
  • Fragrance free.
Cons:
  • Watery formula means you have to wait for it to dry down before applying makeup.
  • Doesn't extend the wear time of makeup.
Jar Packaging: No
Tested on animals: No
A weightless makeup primer spray enriched with Purified Water that is free of silicone and alcohol to help prime, refresh, and set makeup in. This lightweight purified water spray is enriched with antioxidants and hydrating Cucumber, and Vitamin B & E to help soothe and hydrate the skin. Get all the benefits in one with this multitasking mist that hydrates and refreshes the skin, primes the skin, and sets makeup in for a rejuvenated feel. Perfect for using throughout the day for a little pick me up and to create a soft dewy effect.
Water (Aqua), Butylene Glycol, Hydroxyacetophenone, 1, 2-Hexanediol, Niacinamide, Potassium Chloride, Sodium Chloride, Calcium Chloride, Magnesium Chloride, Coceth-7, PPG-1-PEG-9 Lauryl Glycol Ether, PEG-40 Hydrogenated Castor Oil, Tocopheryl Acetate, Cucumis Sativus (Cucumber) Fruit Extract, Sodium Hyaluronate, Siloxanetriol Alginate, Caffeine.

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.