Aqua Beauty Mousse Foundation
e.l.f.'s Aqua Beauty Mousse Foundation is supposed to treat skin to rich hydration while helping even skin tone with lightweight coverage. In some aspects it does what it says, but it's not a foundation worth getting excited over, even at its low price.
This comes in a plastic tube with a pump-style dispenser that's convenient, and the foundation itself is creamy and mousse-like (hence the name). It's easy to apply and blend, with sheer coverage. This doesn't come in a wide variety of shades available, but there are options for those with fair and deep skin tones, and each looks natural for their intended skin tone.
The issue is that while this is supposed to be hydrating, it dries to a semi-matte finish. It's not unattractive (in fact, it wears well throughout the day without fading or creasing), it's just that this is supposed to be a hydrating, dewy foundation, so those with dry to very dry skin who think this might be for them will be left wanting.
Then there's the fact that this contains the synthetic menthol derivative menthyl lactate. It's supposed to be less of a problem than menthol, but it still has the potential to sensitize skin, and doesn't have any benefit (and it comes higher in the ingredient list than the coconut oil that gets prominent billing in this product's claims).
So what about the infusion of "purified water" this has? Purified water in cosmetics isn't a big deal; in fact all water used in commercial cosmetics has to be purified, so that's certainly nothing unique or special to this foundation.
Although not a bad option, Aqua Beauty Mousse Foundation isn't as hydrating as claimed and its finish doesn't match up with what's asserted, either. It's an OK foundation for normal to slightly oily or slightly dry skin, but you'll find more ideal options on our list of Best Foundations Without Sunscreen.
- Easy to apply and blend.
- Shades offered are natural looking for their intended skin tones.
- Wears well throughout the day without creasing or fading.
- Fragrance free.
- Not hydrating or dewy enough for dry to very dry skin.
- The finish isn't dewy as claimed.
- Contains the menthol derivative menthyl lactate, which can sensitize skin.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.