Anti-Aging Armour ™ Super Smart Skin-Perfecting Beauty Fluid SPF 50+
We'll start by saying we love the name of this product! A pure mineral sunscreen with SPF 50+ containing high amounts of titanium dioxide and zinc oxide is certainly anti-aging armour. Nothing is as significant for skin as the daily use of sunscreen. Moreover, regulatory boards around the world are encouraging higher SPF numbers like this one. Plus pure mineral sun protection has almost no risk of irritating skin, another strong positive. However the rest of the formula is a bit of a mixed bag that keeps this from earning a better rating despite some strong positives.
As with many of IT Cosmetics products, one of the claims is that it was formulated with some unnamed plastic surgeons. While that does sound impressive it's an empty marketing claim, not reassurance of a better product. Plastic surgeons aren't cosmetic chemists or skincare experts. For plastic surgery they are golden, but in the world of skincare, its hype meant to distinguish IT from other brands. Aside from this sounds-better-than-it-really-is claim, the product contains some very interesting anti-aging ingredients that make it one of the more impressive sunscreen formulas to consider.
A potential esthetic negative is that sunscreens with high amounts of pure mineral active ingredients can leave a white cast on skin. This one does add some color pigment to diminish that from happening but for some it will be unavoidably noticeable.
The formula contains lots of beneficial ingredients, from antioxidants to replenishers like hyaluronic acid, but all of them are listed after the preservative, so you're not getting much. What your skin is getting is a potentially problematic amount of is grapefruit peel oil. This fragrant citrus oil contains volatile chemicals known to sensitize skin; its higher-than-usual presence here makes this daytime moisturizer a potential problem for all skin types (Food and Chemical Toxicology, March 2012, pages 756-760; Journal of Agricultural and Food Chemistry, December 2005, pages 9,790-9,794).
This daytime moisturizer also contains cinnamon extract, another sensitizer, although at least it's surrounded by plant-derived soothing agents. Still, those good ingredients could be helping your skin in other ways instead of defending it from the less desirable ingredients in this formula.
One other concern we have is the inclusion of some interesting oxygen-enhancing ingredients including perfluorohexane, perfluorodecalin, and pentafluoropropane. Providing oxygen to healthy skin over and above what is present in the atmosphere actually isn't good! It can generate increased free radical damage (we know that sounds counter-intuitive, but it's factual). Also the pentafluoropropane ingredient is controversial because of its notable contribution to greenhouse gas emissions (https://www.eia.gov/oiaf/1605/archive/gg03rpt/other_gases.html and >http://www.ecetoc.org/publication/jacc-report-44-11133-pentafluoropropane-hfc-245fa/). There isn't much of those ingredients in here but we wonder the wisdom of including them in any amount knowing they cannot help skin thrive.
In the end, Anti-Aging Armour ™ Super Smart Skin-Perfecting Beauty Fluid SPF 50+ could have been a must have mineral-based daytime moisturizer with sunscreen for all skin types. Its light, fluid texture and sheer tint add lovely esthetics, while its formula has a fairly good mix of supporting ingredients. If only the citrus oil and oxygen-donating ingredients hadn't crashed the party, we would happily recommend this.
- Provides broad spectrum pure mineral sun protection.
- Contains a very good array of beneficial ingredients.
- Sheer tint diminishes the chance of seeing a white cast from the mineral sunscreens.
- Some of the claims are just silly.
- Contains a small amount of oxygen-donating ingredients, one that is particularly controversial.
- Grapefruit peel oil is a potent skin sensitizer, as is the cinnamon extract.
Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.
Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.
IT Cosmetics (the IT stands for Innovative Technology) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.
The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isnt a good thing.
Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesnt affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics antioxidant-boosted blush or powders.
Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure youll at least get your moneys worth, and your skin will be the better for it.
For more information on IT Cosmetics, visit www.itcosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.