Amore Matte Lip Crème
Milani's Amore Matte Lip Crème is the brand's entry into the matte liquid lip market, and we're sad to report it's one that just doesn't do anything to set itself apart from the crowd.
The issue isn't the wear time—which, while perhaps not lasting exactly up to 16 hours as claimed, is still impressive, going for about six hours before fading a stain. Nor is it that it's lightweight and smooth feeling (it is). The formula also delivers bold, opaque color from a single swipe.
Rather, it's that Amore Matte Lip Crème falls into a trap that many matte lip products of the past have as well: it's extremely drying. As soon as the formula dries down, it becomes almost uncomfortably dry. Within a half hour, this dryness emphasizes lip lines, even if your lip lines weren't very apparent before you put this on.
This also contains a fruity flavor, which has the potential to irritate the delicate skin on the lips.
It's not the worst liquid lip product out there, but there are so many impressive options that deliver matte lips without the discomfort that it simply isn't worth the bother.
- Delivers bold, opaque color from a single swipe.
- Wears well for several hours before fading to a stain.
- Feels extremely drying and emphasizes lip lines.
- Contains flavor, which can irritate lips.
Milani Cosmetics At-a-Glance
Strengths: Inexpensive with some excellent options for women of color; good Baked Blush; silky pressed-powder eyeshadow palette; Infinite Liquid Eye Liner and Eye Tech Liquid Eye Liner have amazing staying power; Smooth Finish Cream-to-Powder Makeup.
Weaknesses: Baked Bronzer; numerous products that contain potentially irritating fragrant ingredients; several mediocre to poor products including Color Perfect Lipstick, Crystal Gloss, and The Multitasker Face Powder.
Launched in 2002, Milani Cosmetics prides itself as being an affordable beauty line with a "passion for color and a recognized need for a broader variety" for women of different ages, skin tones and income.While many brands have a limited selection of products designed for medium to dark skin, Milani has succeeded in catering to women with deeper skin tones, which is this makeup line's chief point of difference. We admire Milani for celebrating the beauty in diversity, and their dedication to providing color options that are appropriate (and appealing) to a wide range of skin tones.
Milani focuses on face and eye products, and this is where they excel. Despite being a smaller brand (compared to the likes of Cover Girl or L'Oreal), Milani products can be found tucked alongside the big makeup lines in many drugstores and stores like Target and Wal-Mart. They've definitely added a splash of color to the cosmetics aisle, and several of their inexpensive products are definitely worth a look. But as with most makeup lines, there also are some poorly executed products to avoid.
This is a diverse line with a mix of bold, classic, and trendy makeup. Although the products may be aesthetically pleasing on the shelf, their visual appeal doesn't always translate well to actual application and performance quality. In some instances, Milani's philosophy of "color, color, color and more color" misses the boat by offering glitzy, ultra-vibrant shades, instead of more options for a classic makeup application (women of color have to go to work, too, not just out for the evening). Just because you have dark skin doesn't mean your color choices need to be shocking or ultra-bold. Still, as mentioned, Milani offers some worthwhile products and their prices are budget-friendly. On balance, you'll find more to like than avoid.
For more information about Milani Cosmetics, call 1-866-789-8002 or visit www.milanicosmetics.com
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.