Amazonian Clay 12-Hour Full Coverage Foundation SPF 15
This fragrance-free foundation promises full coverage, sun protection, and a weightless texture—and it essentially delivers on all three. Dispensed from its squeeze tube, this has an initially thick, almost toothpaste-like texture that belies how silky and light it feels as it’s blended. It melds convincingly with skin, providing medium to full coverage and a soft-focus, powdery finish best for normal to oily skin. This foundation’s finish is the kind that will magnify the slightest hint of dry skin, so be sure skin is sufficiently prepped before applying. Also, take care to apply this lightly around the eyes if you have wrinkles, because this foundation, like many others, will magnify these signs of aging.
Sun protection is provided by gentle mineral actives titanium dioxide and zinc oxide, making this a good choice for sensitive skin, too.
As for the cons, this has a tendency to ball up slightly as you blend. It’s not a deal-breaker because this effect goes away with further blending—but consider whether you want to take as much time to blend as this foundation demands. Also consider whether you really need this much coverage. Flaws are hidden but no question this looks like makeup, not natural skin.
In terms of longevity, this goes the distance—maybe not for 12 hours as claimed but most with oily skin will find this delivers several hours of wear without breaking up, fading, or looking spotty. The shades present some beautiful, soft colors for fair to medium skin tones. The best among them are Fair, Ivory (both excellent for very light skin tones), Light, Tan, and Tan Deep. Light Medium is slightly peach while Medium has a yellow tinge that requires careful inspection in daylight to ensure it matches well. The darkest shade (Deep) is slightly orange but workable.
Note: This foundation’s rating is due to its overall performance rather than its SPF rating. Due to concerns about people not applying sunscreen liberally enough to get the amount of SPF protection stated on the label, it is often recommended to look for SPFs with ratings higher than 15. If you plan to use foundation as your sole source of facial sun protection, consider using one rated SPF 20 or greater. If the foundation with sunscreen you choose is rated less than an SPF 20, we strongly advise applying it over a daytime moisturizer rated SPF 15 or greater and following it with a pressed powder rated SPF 15 or greater. That way, you’re ensuring sufficient broad-spectrum protection which is essential for having and maintaining healthy, younger-looking skin at any age.
Tarte Cosmetics At-A-Glance
Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, out of a desire to create a cosmetics line that would prove that glamour can be good for you. This comes in the form of products that highlight naturally-derived ingredients in their marketing campaigns, and occasionally taking swipes at the concept of synthetics in makeup.
This is ironic, as Tarte uses more than a few beneficial synthetically derived ingredients in their formulassilicones, synthetic fragrances, preservatives and on and on. However, well forgive them that as whats ultimately important is whether their products meet your needs, and to that we can say the brand excels in many areas at what they do.
However, a few products are a bit on the pricey side and there are a few iffy shades and textures to consider among their foundationsnoted in their respective reviews. A few caveats aside, most of Tarte's foundations, blush options, eye pencils and an ever-expanding range of innovative products demonstrate that color is what they do best.
For more information about Tarte Cosmetics visit www.tartecosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.