All Over Eye Brush
This brush has just the right the softness, density, and size to effortlessly blend powder eyeshadow. More to love, All Over Eye Brush is cruelty-free and its Taklon hairs do a great job of adhering to powder so you get a good amount of product on the first sweep.
Well done, Beautycounter!
- Ideal density and size for all over shadow application.
- Soft hairs easily pick up powder shadow.
- Cruelty-free; not made of animal hair.
Beautycounter is the brainchild of self-described serial entrepreneur Gregg Renfrew, a woman who is perhaps best known for serving on the board of Martha Stewart Living after selling her bridal registry company, The Wedding List, to Stewarts media empire. Renfrew has worked as a consultant on cosmetics lines from celebrities like Kate Hudson and Jessica Alba.
Renfrew says she decided to start her own cosmetics line after learning that not all the ingredients used in cosmetics were safe, so Beautycounter was launched in 2013. The brands primary focus is provide what it calls safe skincare to consumers, with its website stating that a rigorous ingredient selection process is used to ensure nothing harmful is used.
For all the interest Beautycounter has stirred up, the line is by and large lackluster, and in many cases overpriced for what you get. Many of the formulas start out with potential, but are ultimately derailed by either the inclusion of potential skin irritants or the jar packaging, which will render many of their beneficial ingredients ineffective over time.
Beautycounter products can be purchased through its website or through product consultants who do home sales parties. For more information, visit www.beautycounter.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.