Marc Jacobs makes some gimmicky claims for Air Blush (such as how it's infused with "Japanese air powder"—clever, but meaningless), but they did get one thing right: This is a long-wearing blush!
Each compact is composed of one lighter blush color and one deeper blush color that you swirl together with a brush to create a custom shade with an ever-so-slight sheen. The small shade range is mostly pink or peachy hues, so if you tend to gravitate toward those colors, you’ll be in good company.
For the majority of the shades, the pigmentation is very rich, so we recommend building color gradually—otherwise, it's easy to go overboard with this blush. Use a light hand and a soft, fluffy brush, and you'll still get the long-lasting color—we promise.
Air Blush's fragrance-free, pressed-powder formula is smooth to the touch and adheres well to skin—another reason it holds up so well. We actually found that it grabbed on to skin a little too much at first, until we switched brushes (again, think soft and fluffy).
Don't get caught up in the gimmicky claims that this blush is infused with "Japanese air powder" and was created through a process called soufflage (French for "air-whipped")—that's mere marketing fluff.
Gimmicks aside, Air Blush holds up to its long-wear claims (maybe not for 24 hours, but pretty darn close), and comes in attractive and vibrant shades. If those are the attributes you're looking for in a blush and you don't mind paying this much to get them, Air Blush is worth checking out!
- Offers long-lasting color.
- Vibrant, rich shades.
- Natural, skin-like sheen without looking shimmery.
- Fragrance free.
- Slight learning curve to applying this without looking too heavy-handed.
- "Japanese air powder" and "soufflage" claims are just hot air.
Strengths:Silky-smooth Perfection Powder Featherweight Foundation; exceptional bronzer; Brow Tamer Grooming Gel.
Weaknesses: An abundance of mediocre to poor products; issues with faulty packaging; some irritating formulas; several unflattering color choices; terrible eyeliner (Magic Marcer Precision Pen Waterproof Eyeliner).
Marc Jacobs first made his mark (pun intended) as a fashion designer and has now expanded his namesake brand to include fragrance and beauty products. Marc Jacobs Beauty is no doubt instigated by his fashions straight from the runway, but just as couture clothing doesn't always transition well into the real world, nor does Marc Jacobs' attempt at makeup. This color line may be pretty to look at, but the performance tends to be less appealing!
One of the problems facing the line is faulty packaging. Although it looks beautiful, multiple products have issues with leaking or just outright breaking. For a line that is supposed to deliver the utmost quality, you should expect more, especially given the high price point (other designed lines do this kind of thing much better from Givenchy to Giorgio Armani).
The line also has far more unconventional colors that pay homage to Jacobs' philosophy that "there are no rules when it comes to beauty." That may work in the fashion world, but when it comes to what you put on your face on a daily basis, you at least want colors that complement your skin tone. You can still find attractive shades in this line, but you have to do some serious weeding to get there.
The biggest drawback is the potentially irritating ingredients that are found in many of the products. We also feel obligated to mention that the anti-aging claims are significantly overhyped, and that's a major disappointment considering consumers are being asked to pay more for something that doesn't deliver.
On the bright side, it's not all doom and gloom. There are a few good products, and hey, at least their clever names might keep you entertained. We also have to applaud MarcJacobsBeauty.com for disclosing their ingredient lists online (many cosmetics companies still don't do this, despite consumer demand and FDA regulation that makes ingredient disclosure mandatory, at least on the packaging so why not on their website!).
We had high hopes for Marc Jacobs Beauty, especially given the designer's success in the fashion and fragrance worlds, but as is, color us unimpressed. And judging by customer reviews we perused on sites like Sephora.com, many of you feel the same!
For more information about Coty-owned Marc Jacobs Beauty, call 1-888-215-8636 or visit marcjacobsbeauty.com.
Marc Jacobs Beauty is sold at Sephora, Marc Jacobs stores nationwide, and online at marcjacobsbeauty.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.