Advanced Radiance Age-Defying Liquid Makeup SPF 10
Advanced Radiance Age-Defying Liquid Makeup SPF 10 gets its sunscreen rating partially from titanium dioxide, so it’s sad that the SPF number is too low to rely on for daytime protection. Even more disturbing is Cover Girl’s “restores youthful appearance” claims, which would have resonated better with an SPF 15 sunscreen. There is no question you’ll be impressed with the airy-yet-creamy texture of this smooth-blending foundation. It blends on easily, providing sheer to light coverage and a radiant finish that enlivens the skin’s appearance. Despite the creamy feel, this isn’t the best formula for someone with dry skin because the base of silicone and glycerin combined with talc won’t be enough to make dryness look or feel better. However, this is an option if you pair it with a moisturizing sunscreen rated SPF 15 or higher. Cover Girl’s selection of 10 shades is mostly impressive and includes choices for fair to dark (but not very dark) skin tones.
The following shades are best avoided due to overtones of peach, pink, and red: Natural Ivory (which has enough pink to qualify as a blush), Classic Beige, Natural Beige, and Creamy Beige. This foundation does contain the Olay ingredients (remember, Cover Girl and Olay are owned by Procter & Gamble) niacinamide and palmitoyl pentapeptide-4, which is a nice touch, but what a shame the SPF rating falls short of the desired SPF 15.
Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick;several great options in the Queen Collection.
Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.
Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.
What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup.
CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.
For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.