Absolutely Ageless Leave-On Day Mask Lotion Broad Spectrum SPF 30

1.60 fl. oz. for $ 19.99
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Absolutely Ageless Leave-On Day Mask Lotion Broad Spectrum SPF 30… that's basically a really long name to describe what's essentially a daytime moisturizer with sunscreen. Other than the name, there's nothing mask-like about this lotion—and because it contains sunscreen, you certainly don't want to rinse it off like you would with many typical masks.

The good news is that are several antioxidants in this formula, which can help fight off pollution and environmental stressors as claimed. The bad news is that they're present in lower concentrations than the fragrance, which is a known skin irritant (despite the fact that Aveeno touts the formula as "hypoallergenic"—which is actually an unregulated term with no set standards around its use).

Drilling down to the basics, you're getting synthetic sunscreen agents that provide reliable broad-spectrum sun protection, plus antioxidant-rich plant extracts and vitamins for added benefit (in opaque, pump bottle packaging to help keep the formula stable). To reiterate, we wish the good ingredients were in higher concentration than the fragrance… actually we wish there wasn't any fragrance at all—see More Info to learn why.

We also think it's ironic that Aveeno makes a big deal about their ACTIVE NATURALS® Blackberry Complex, yet blackberry leaf extract comes almost dead last on the ingredient list. If it's so special (OK, "active") why not use more of it based on what the latest research shows is effective?

Otherwise, you're left with a pleasantly silky, hydrating texture that leaves skin with a lightly dewy shine, best for normal to slightly dry or combination skin. But formula-wise, we think your skin deserves better; find our top-rated daytime moisturizers with SPF here for superior results.

  • Pleasantly silky, hydrating texture that leaves skin with a lightly dewy shine.
  • Provides broad-spectrum SPF 30.
  • Added antioxidants can help boost skin's environmental defenses.
  • Contains potentially irritating fragrance (and the scent is strong enough to linger on skin).
  • Amount of showcased blackberry extract is paltry.
More Info:

Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes a chronic sensitizing reaction on skin.

This reaction in turn leads to all kinds of problems, including disrupting skin's barrier, worsening dryness, increasing or triggering redness, depleting vital substances in skin's surface, and generally preventing skin from looking healthy, smooth, and hydrated. Fragrance free is always the best way to go for all skin types.

A surprising fact: Even though you can't always see or feel the negative effects of fragrant ingredients on skin, the damage will still be taking place, even if it's not evident on the surface. Research has demonstrated that you don't need to see or feel the effects of irritation for your skin to be suffering. Much like the effects from cumulative sun damage, the negative impact and the visible damage from fragrance may not become apparent for a long time.

References for this information:

Biochimica and Biophysica Acta, May 2012, pages 1410–1419

Aging, March 2012, pages 166–175

Chemical Immunology and Allergy, March 2012, pages 77–80

Experimental Dermatology, October 2009, pages 821–832

Skin Pharmacology and Physiology, 2008, pages 191–202

International Journal of Toxicology, Volume 27, 2008, Supplement, pages 1–43

Food and Chemical Toxicology, February 2008, pages 446–475

American Journal of Clinical Dermatology, 2003, pages 789–798

Jar Packaging: No
Tested on animals: Yes
Keep your skin looking younger, longer by fighting against pollution and environmental aggressors that can lead to early skin aging. This lightweight, non-greasy day mask face lotion with Broad Spectrum SPF 30 protects against harmful UVA/UVB rays and helps fight smoke and pollution. It contains ACTIVE NATURALS Blackberry Complex, our exclusive formula infused with vitamins and powerful anti-aging ingredients, as well as moringa seed and green tea extracts.
Active: Avobenzone (1.5%), Homosalate (5%), Octisalate (4%), Octocrylene (6%). Other: Water, Caprylyl Methicone, Glycerin, Methyl Methacrylate Crosspolymer, Sodium Acryloyldimethyltaurate/VP Crosspolymer, Chlorphenesin, Phenoxyethanol, Hexylresorcinol, Pentylene Glycol, Glyceryl Stearate, Polyacrylate-13, Steareth-21, Fragrance, Tocopheryl Acetate, Ascorbyl Glucoside, Polyisobutene, Maltodextrin, Disodium EDTA, Ilex Paraguariensis Leaf Extract, Sodium Hydroxide, Polysorbate 20, Butylene Glycol, Moringa Oleifera Seed Extract, Rubus Fruticosus (Blackberry) Leaf Extract, Peucedanum Graveolens (Dill) Extract, Xanthan Gum.

Aveeno At-A-Glance

Strengths: A few good cleansers and sunscreen products; fantastic Skin Relief Healing Ointment and soothing bath wash products; a handful of well-formulated baby-care products.

Weaknesses: Well-intentioned but ineffective anti-acne products; reliance on a single showcased ingredient (typically soy) that makes their anti-aging products less enticing than the competition; ineffective products to address hyperpigmentation; formulas packaged in a jar wont remain stable.

Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).

Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnson-owned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.

Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin, just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.

The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!

For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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