Too Faced

3-Way Lash Lining Tool

for $ 22.00
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Brand Overview

3-Way Lash Lining Tool is a liquid eyeliner with three small, felt-tipped tines (think of an extremely tiny fork). It looks a bit unusual but does, to an extent, get the job done. All in all, this tool's buzz amounts to much ado about nothing. The only thing that's innovative about this eyeliner is the way it's shaped, but the shape of the tip won't keep this runny liner in place once it's applied.

It's unfortunate that the actual formula for the eyeliner wasn't designed as well as the applicator, because the tri-tip applicator is easy to work with, whether you're creating ultra-thin definition or the wide swoop of a cat-eye design. But the watery formula is a strong drawback: It bleeds into lines around eyes, smudges easily, and comes right off when it comes in contact with moisture or oily lids.

We hope Too Faced will re-launch an improved version of this product in the future. In the meantime, check out our list of Best Eyeliners to find an option that's worth your time and money.

  • Thin yet wide tip can create a variety of eyeliner effects.
  • Runny formula bleeds into fine lines and wrinkles.
  • Smudges easily.
  • Easily breaks down when exposed to moisture or oily lids.
Jar Packaging: No
Tested on animals: No

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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