24/7 Waterline Eye Pencil
Urban Decay's 24/7 Waterline Eye Pencil was designed for use along the inner rim of eyes to create a bold effect known as "waterlining." Finding a tenacious enough eyeliner for this area is no easy feat considering the dampness of the inner rim makes most formulas quickly smudge and fade. If you've read consumer reviews for 24/7 Waterline Eye Pencil, you've no doubt noticed that it seems to be a polarizing product—while some attest to its brilliant power to adhere and maintain rich color in the waterline, others complain about its lack of resiliency. So where did we land? Somewhere in between…
24/7 Waterline Eye Pencil is a traditional style pencil that requires manual sharpening (though it doesn't come with a tool to do so). It's stiffer than Urban Decay's original 24/7 Glide-On Eye Pencil, but still creamy enough to go on smoothly. We tested the "Rail" shade, a dark chocolate hue, which went on impressively pigmented and adhered with ease to the inner rim. In terms of longevity as a waterliner, it stayed put better than your average eyeliner in that area, but it's still not foolproof. We experienced some smudging at the inner and outer corners of eyes a few hours in.
We also tested 24/7 Waterline Eye Pencil as a normal eyeliner along the lash line and found it went on richly, imparting long-lasting, stay put color. True to its waterproof claim, it even held up in a rainstorm. In fact, it stays put so well that you'll definitely need a good, oil-based makeup remover to get it off… and even then, it takes some extra effort.
As far as the other colors go, 24/7 Waterline Eye Pencil comes in an attractive range of matte hues including navy blue ("Push"), deep teal ("Street"), gray ("Mood"), and black ("Legend").
With such polarizing opinions of this product, our best explanation is that a lot of it comes down to how "watery" your eyes are. If you're someone who's more prone to liner fading or smudging due to watery eyes or allergies, then Urban Decay's 24/7 Waterline Eye Pencil likely won't be resilient enough; for others, it may do the trick in the waterline…for at least a few hours anyway. Given waterlining was the primary purpose of this product, it wasn't particularly impressive for that application—but we had to give it props when used as a standard eyeliner due to its exceptionally tenacious performance.
- Adheres with ease to the inner rim.
- Richly pigmented shades in a range of attractive colors.
- Stays put well when applied as a regular eyeliner.
- Not foolproof as a waterliner; we experienced smudging a few hours in.
- Requires manual sharpening but doesn't come with a tool to do so (and for what this pencil costs, it should).
Urban Decay At-A-Glance
Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier;bronzing powder; brow products; makeup brushes.
Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.
From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.
Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.
Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.
For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.