Wet 'n WildColor Icon Bronzer SPF 15
0 fl. oz. for $3.93
Expert Rating
Community Rating (4)Write a Review
Expert Reviews
Community Reviews
Brand Overview
Expert Reviews
Last Updated:12.03.2014
Jar Packaging:No
Tested on animals:No

Although there is no shortage of pressed bronzing powders, if you’re looking for something that does the job at a good price, Color Icon Bronzer might be worth checking out. Wet 'n' Wild has reformulated this bronzer to include SPF 15, but you can't rely on this product for adequate sun protection. Sunscreen needs to be applied liberally, all over the face (and body!), and bronzer should be dusted on over smaller areas of the face. Otherwise, the talc-based formula has the same smooth texture as other Color Icon products, and it applies easily with a kabuki or fluffy powder brush.

Community Reviews
Brand Overview

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!