Just like all the others before it, Rimmel's BB cream claims to provide multiple benefits (learn more about the buzz of BB creams here), but it falls far short of its hype. Before we delve into the full review, it's important to note that this contains a potentially irritating amount of alcohol and fragrance, coupled with synthetic sunscreen agents that can be sensitizing when used around the eye area. Sensitive skin types, stop here!
In terms of performance, the creamy liquid texture is a little thicker than most Westernized BB creams (it's closer to the versions from Korea) and, hence, requires more blending. Once set, you get a seamless finish, which also provides sheer-to-medium coverage, so it's somewhere between a tinted moisturizer and a liquid foundation.
The formula meshes nicely with skin and has a moisturizing and brightening effect that's ideal for normal to dry skin. One of the nine things this is said to do is mattify, but it does not do that, so oily skin is left looking shiny.
The broad-spectrum SPF 25 is a nice touch, but as mentioned above, the synthetic actives can be a problem for the eye area, especially if you have sensitive skin.
The big question: Is this BB cream worth buying? Given that there are superior options without the irritation issues, it's a mixed bag: It doesn't deserve to be on your short list, but it isn't bad enough to dismiss outright.
Last, don't be fooled by the swatch on the packaging; you might think it mimics the shade inside, but the shade swatches are so unflattering it leaves you hesitant to even consider it. However, the actual shades of the product are natural-looking skin colors for light to medium-deep skin tones.
Active: Avobenzone (3%), Octinoxate (4%), Octisalate (4%), Octocrylene (2%). Other: Water, Dicaprylyl Carbonate, Mica, Cyclopentasiloxane, Glycerin, Behenyl Alcohol, Alcohol, Isodecyl Neopentanoate, Shea Butter, Methyl Methacrylate Crosspolymer, Behenth-25, Glyceryl Stearate, Acrylates/C12-22 Alkyl Methacrylate Copolymer, Aluminum Dimyristate, Ascorbyl Glucoside, BHT, Citric Acid, Disodium Stearoyl Glutamate, Licorice Root Extract, Pentylene Glycol, Tetrasodium EDTA, Tocopherol, Triethosycaprylsilane, Xanthan Gum, Phenoxyethanol, Fragrance, Titanium Dioxide, Iron Oxides.
Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.
Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.
Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.
While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.
Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!
Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.
For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.
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