Physicians Formula has a track record of creating mediocre mascaras, and this one continues the trend. The main issue we experienced was getting the dry formula to adhere to lashes, and even when it did, the result was negligible thickness and length. Making matters worse, the wide, cumbersome rubber-bristle brush makes it difficult to apply this mascara close to the lash line for added emphasis.
We also have to point out that the formula is noticeably fragranced, which increases the potential for irritancy in the highly sensitive eye area. That's a bad move on Physicians Formula's part, but not all that surprising because they include fragrance in most of their products. Old habits die hard!
Interestingly, we've come across a shocking amount of negative reviews for this product that mention how wet and glob-like it goes on. That's different from what we experienced (although there are reviews that mirror our experience as well), but it's possible for batches of a product to differ even if they share the same ingredients, so perhaps that's what happened here.
In any regard, the same assessment of mediocre lengthening and thickening remains, leaving you with a product that's more hassle to apply than it's worth.
On the plus side, we didn't experience much flaking or smudging and the removal process was standard (with cleanser + makeup remover), but that's a far cry from va va voom sexy results!
Physicians Formula At-A-Glance
Strengths: Inexpensive; almost all products fragrance-free; outstanding cleansers; pressed powder with broad-spectrum sunscreen; several bronzing powder options (primarily for fair to light skin tones); one of the only lines at the drugstore selling matte finish eyeshadows; the loose powder; most of the blushes; good liquid liner; excellent automatic brow pencil.
Weaknesses: Dated moisturizer formulas; several sunscreens lack sufficient UVA protection; jar packaging; several of the makeup products epitomize wasteful packaging; the shade selection for almost all the foundations and concealers is awful; tons of gimmicky products that don’t perform as well as you'd think but are eye-catching in their compacts; the lip color and lip plumper; mostly average to disappointing mascaras; the Organic Wear products either have undesirable textures or contain irritating ingredients.
There aren't really any doctors at Physicians Formula (the founder of the company was an allergist, Dr. Frank Crandell, but that was back in 1937), and no physicians currently sell or endorse it either. The company asserts that "The term hypoallergenic is more than just a cosmetic claim for Physicians Formula. It is the basis for every product that is created. Physicians Formula honors this claim through stringent product testing and quality control. In fact, Physicians Formula products are formulated without 132 known irritating ingredients still found in many cosmetics on the market today." While the line doesn't list the "132 known irritating ingredients" that they claim not to use, one of their newer products contains menthol, which serves no purpose for skin other than to cause irritation, and other products contain alcohol and witch hazel, which won't make any cosmetic chemist's or dermatologist's list of anti-irritants.
It's good that the skin-care products have been streamlined. There are some excellent makeup removers and a couple of gentle sunscreens whose sole active ingredient is titanium dioxide. Surveying this line in its entirety reveals that makeup is its major focus. However, as you'll see from the Physicians Formula makeup reviews below, things aren't exactly rosy there, either.
For more information about Physicians Formula, call (800) 227-0333 or visit www.physiciansformula.com.
Physicians Formula Makeup
Does this assortment of makeup products have what the doctor ordered? The enormous selection of makeup (no other line at the drugstore sells more individual pressed powders, concealers, or powder bronzers) has seen some noteworthy improvements in recent years, but far too much of it is still built on gimmicky premises or eye-catching graphics while performance and texture are given short shrift. And for a line where just about every product carries on about its goodness for sensitive skin and the non-comedogenic nature of its ingredients, they're not using anything that other companies aren't also using, not to mention that many of the ingredients that show up in these products (such as waxes and occlusive thickening agents) can absolutely clog pores.
Still, for a line with increased retail presence in major drugstores, you may be wondering just what to pay attention to, and the good news is that there are indeed some finds among all the mosaic powders and oddly packaged concealers. Physicians Formula has never done foundations and concealers well, and for the most part that still holds true today. Only one of their concealers is recommended, while the others are best described as dismal. The expansive powder category has several attractive options, including a pressed powder with sun protection and many worthwhile bronzing powders. You'll also find best beauty buys among the blushes and other key products, including the matte eyeshadows, felt-tip eyeliner, brow pencil, and a few of the mascaras. There isn't anything medical or extra-pure about Physicians Formula makeup, but if you know what to look for and are on a budget there are some products that any doctor concerned with the subject of beauty would appreciate!
Note: The shade range of this line does not cater to darker skin tones. In fact, for some products, only those with fair to light skin will find options.
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