04.12.2012
12
NYX CosmeticsEyebrow Cake Powder
0 fl. oz. for $6
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Last Updated:02.06.2014
Jar Packaging:No
Tested on animals:No

This brow-enhancing palette includes two shades of powder and a setting wax. If you’re considering a brow powder, you’re better off using a well-chosen matte eyeshadow rather than this product, because, oddly enough, the setting wax tends to leak all over the powders. The mess is not surprising considering that this wax is extremely greasy and difficult to work with.

Pros:
  • None.
Cons:
  • Greasy setting wax separates and leaks inside the palette.
  • Matte brow powder is very basic, and you can easily substitute a matte powder eyeshadow for it.
  • Brush is far too small for accurate application.
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Smashbox At-A-Glance

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics website is www.nyxcosmetics.com.

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