05.04.2012
1508
NYX CosmeticsDoll Eye Mascara Longlash
0.28 fl. oz. for $9.5
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Expert Reviews
Community Reviews
Claims
ingredients
Brand Overview
Expert Reviews
Last Updated:12.31.2014
Jar Packaging:No
Tested on animals:No

Doll Eye Mascara Long Lash Black sells itself as a lengthening option, but it actually builds equal parts length and thickness. If really long lashes are what you want, NYX’s Doll Eye Mascara Volume is the one to choose. But this Longlash version is an excellent all-purpose mascara that wears without a hitch and is easy to remove with a water-soluble cleanser.

Community Reviews
Claims
Hello doll-face! For irresistibly fluttery eyelashes try this mascara on for size. Doll Eye Mascara uses a unique blend of natural oils Vitamin E and nylon fibers to extend eyelashes to almost faux proportions. Choose from lengthening volumizing or waterproof versions.
Ingredients

Long Lash – Black: Water / Aqua / Eau, Acrylates/Ethylhexyl Acrylate Copolymer, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax / Cera Carnauba / Cire de Carnauba, Stearic Acid, VP/Hexadecene Copolymer, Glycerin, Beeswax / Cera Alba / Cire d'abeille, Triethanolamine, PVP, Euphorbia Cerifera (Candelilla) Wax / Candelilla Cera / Cire de Candelilla, Cetyl Alcohol, Nylon-6, Alcohol, Polyvinyl Alcohol, Sorbitan Sesquioleate, Lanolin, Magnesium Aluminum Silicate, Hydroxyethylcellulose, Glyceryl Stearate, Dimethicone, Methylparaben, Phenoxyethanol, Tocopheryl Acetate, Propylparaben, Disodium EDTA. May Contain (+/-): Iron Oxides (CI 77499).

Brand Overview

Smashbox At-A-Glance

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics website is www.nyxcosmetics.com.

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