This twist-up, stick-form concealer has a creamy, wax-based texture that blends smoothly, offering full coverage for disguising imperfections such as red marks or brown spots. Despite setting to a powder-like finish, this isn't as tenacious as a matte-finish liquid concealer, and it can gradually rub off and fade throughout the day.
On the plus side, slippage into fine lines and creases is minimal. The shade range consists of neutrally flattering options for light to medium-deep skin tones.
This concealer's creamy wax formula isn't recommended for blemish-prone areas because these ingredients can make breakouts worse. A liquid concealer is the best option for concealing breakouts or breakout-prone areas.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!
Last modified: February 16, 2017
This policy applies to information we may collect via the Site and via email, text, or other electronic messages between you and us.
This policy does not apply to information collected when you communicate with us by any other means, including through other websites operated by us or a third party or information about you collected by a third party.
By accessing or using the Site, you agree to this policy. If you do not agree with this policy, then you should not access or use the Site. This policy may change from time to time. Your continued use of the Site after we make changes constitutes your acceptance of those changes.
INFORMATION WE MAY COLLECT ABOUT YOU
We may collect Personal Information and Non-Personal Information from you when you use the Site:
This policy refers to Personal Information and Non-Personal Information collectively as “Information.”
HOW WE COLLECT YOUR INFORMATION
We may collect Information about you (1) when you provide it to us, and (2) automatically through the Site.
Information You Provide to Us
You may provide us with your Information, including when you:
Information We Collect Automatically
When you access and use the Site, we may use automatic data collection technologies to automatically collect certain Information about you, including:
We and our service providers may use some of the following technologies to automatically collect Information about your activities on our Site.
Flash Cookies (also called local stored objects) collect and store information about your preferences and navigation to, from, and on our Site.
Web beacons, clear pixels, or pixel tags
Web beacons are transparent image files used to monitor your journey around our Site and can help us understand how you interact with our Site.
Web server logs
Web server logs are a historical record of your activity in connection with your use of our Site. For example, a web server log may record the search term you used that directed you to our Site. It may also collect information about the browser you use when visiting our Site, and other metadata related to your device.
Geo-location technologies, including your IP address, may allow us to determine your location.
We may also use these technologies to collect Information about your online activities over time and across third-party websites or other online services (behavioral tracking).
Third Party Partners and Service Providers
HOW WE USE YOUR INFORMATION
We may use the Information provided by or collected from you in order to:
We may also use this information in any other way we may describe at the time you provide the Information to us, and for any other purpose with your consent.
DISCLOSURE OF YOUR PERSONAL INFORMATION
We may disclose your Personal Information in the following ways:
We may also disclose your Personal Information:
We may disclose aggregated and anonymous information about our users, and information that does not identify any individual, to third-parties to help us improve the Site and our business.
YOUR CHOICES AND OPTING OUT
You have the following choices regarding how your Information is used:
YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. We do not currently make such disclosures.
DATA PROCESSING AND STORAGE
We and our third party service providers may process or store your personal information outside of the United States (or the country in which you reside, as applicable). In accordance with the laws of those countries, in certain circumstances your personal information may be accessible by foreign law enforcement, regulatory bodies or other authorities. For more information of our use of foreign service providers please contact us as described below.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we have measures in place to protect your Personal Information, we cannot guarantee the security of your Personal Information. You understand that you are providing your Personal Information to us at your own risk. We are not responsible for failure or circumvention of any privacy settings or security measures we may have in place to protect your Personal Information.
CHILDREN UNDER THE AGE OF 13
We do not knowingly collect Personal Information from children under the age of 13. If you are under the age of 13, you should not make a purchase, register, or submit Personal Information to us. If we learn that we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any Personal Information from or about a child under 13, please contact us at custserv@PaulasChoice.com.
We may modify or amend this policy from time to time. The date this policy was last revised is identified at the top of the page and the terms of this policy are effective as of that date.
To ask questions or provide comments about this policy and our privacy practices, contact us at:
Paula’s Choice, LLC
Attn: Client Services
705 5th Ave. South, Suite 200
Seattle, WA 98104
Last Modified: February 14, 2017
Changes to the Terms
We reserve the right to revise and update these Terms from time to time in our sole discretion. All changes are effective immediately when we post them. Your continued use of the Site following the posting of revised Terms means that you accept and agree to the changes.
Reliance on Information Contained on this Site; Disclaimer
The information presented on or through the Site is made available solely for general information purposes, and reflects Paula Begoun’s, and her team's, opinions, perceptions, and knowledge about the marketing, selling, and use of makeup and skin-care products. The information presented on or through the Site does not constitute medical advice, or an attempt to diagnose or treat any skin problem, disease, or skin condition.
We do not warrant the accuracy, completeness or usefulness of the information on this Site. Any reliance you place on such information is strictly at your own risk. We disclaim all liability and responsibility arising from any reliance placed on such materials by you or any other visitor to the Site, or by anyone who may be informed of any of its contents. Some people may find success with a particular product that is not recommended or even mentioned on this Site, or they may be partial to a skin-care routine Paula and her team have reviewed negatively. More important, because everyone's skin can, and probably will, react to an external stimulus at some time, any product could cause a negative reaction on skin at one time or another. If you develop skin sensitivity to a cosmetic, stop using it immediately and consult your physician. If you need medical advice about your skin, consult a dermatologist or physician.
Third Party Materials
This Site may include content provided by third parties, including materials provided by other users, bloggers and third-party licensors, syndicators, aggregators and/or reporting services. All statements and/or opinions expressed in these materials, and all articles and responses to questions and other content, other than the content provided by Paula’s Choice, are solely the opinions and the responsibility of the person or entity providing those materials. These materials do not necessarily reflect the opinion of Paula’s Choice, and Paula's Choice does not endorse such opinions. We are not responsible, or liable to you or any third party, for the content or accuracy of any materials provided by any third parties.
Accessing the Site and Account Security
We reserve the right to withdraw or modify this Site, and any service or material we provide on the Site, in our sole discretion without notice. We will not be liable if for any reason all or any part of the Site is unavailable at any time or for any period. From time to time, we may restrict access to some parts of the Site, or the entire Site.
You are responsible for maintaining the confidentiality of your account, including any username or password created by, or provided to, you in connection with the Site. You are solely responsible for the actions taken by you on the Site, or in connection with your account or username. You agree to notify us immediately of any unauthorized access to or use of your username or password or any other breach of security on the Site.
We reserve the right to disable any account, username, password or other identifier at any time in our sole discretion for any or no reason, including if, in our opinion, you have violated any provision of these Terms.
Intellectual Property Rights
The Site and its entire contents, features and functionality (including but not limited to all information, software, text, displays, images, video and audio, and the design, selection and arrangement thereof), are owned by Paula’s Choice, its licensors or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret and other intellectual property or proprietary rights laws.
You may not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, frame in another web page, republish, download, store, transmit or otherwise use any of the materials on the Site without our prior written authorization. No right, title or interest in or to the Site or any content on the Site is transferred to you, and all rights not expressly granted herein are reserved by Paula’s Choice. Any use of the Site not expressly permitted by these Terms is a breach of these Terms and may violate copyright, trademark and other laws.
BEAUTYPEDIA and related logos are registered or unregistered trademarks and service marks owned or licensed by Paula’s Choice. Other product and company names and logos appearing on the Site may be registered or unregistered trademarks, service marks or trade names of their respective owners. Any use of the trademarks, service marks or trade names displayed on the Site is strictly prohibited, and nothing appearing on the Site will be construed as granting, by implication or otherwise, any license or right to use any of those trademarks, service marks or trade names.
You may use the Site only for lawful purposes and in accordance with these Terms. You agree not to use the Site:
Additionally, you agree not to:
User Contributions; Feedback
The Site may contain interactive features (collectively, "Interactive Services") that allow users to post, submit, publish, display or transmit to other users or other persons (hereinafter, "post") content or materials (collectively, "User Contributions") on or through the Site.
All User Contributions must comply with the Content Standards set out in these Terms. You are fully responsible for any User Contributions you submit or contribute to the Site, including, without limitation, its legality, reliability, accuracy and appropriateness. We are not responsible, or liable to any third party, for the content or accuracy of any User Contributions posted by you or any other user of the Site.
Any User Contribution you post to the Site is considered non-confidential and non-proprietary. By providing any User Contribution on the Site, you grant us and our licensees, successors and assigns the perpetual, worldwide, and royalty free right to use, reproduce, modify, perform, display, distribute and otherwise disclose to third parties any such material for any purpose in any media now known or hereafter developed.
You represent and warrant that (i) you own or control all rights in and to the User Contributions and have the right to grant the license granted above, and (ii) that the User Contributions do not violate the rights of any third party.
Any feedback you provide regarding the Site or Paula’s Choice is deemed non-confidential and non-proprietary and Paula’s Choice is free to use such information on an unrestricted basis, without any compensation to you or any other person or party.
Without limiting the foregoing, User Contributions must not:
Monitoring and Enforcement
We have the right to:
YOU WAIVE AND HOLD HARMLESS PAULA’S CHOICE FROM ANY CLAIMS RESULTING FROM ANY ACTION TAKEN BY US AS A CONSEQUENCE OF INVESTIGATIONS BY EITHER PAULA’S CHOICE OR LAW ENFORCEMENT AUTHORITIES.
We will respond to notices of alleged copyright infringement that comply with applicable law. If you believe any materials accessible on or from this Site infringe your copyright, you may request removal of those materials (or access to them) from the Site by submitting written notification to our Copyright Agent (designated below). In accordance with the Online Copyright Infringement Liability Limitation Act of the Digital Millennium Copyright Act (17 U.S.C. § 512) ("DMCA"), the written notice (the "DMCA Notice") must include substantially the following:
Our designated Copyright Agent to receive DMCA Notices is:
Cairncross & Hempelmann, PS
524 2nd Ave. S, #500, Seattle, WA 98104
If you fail to comply with all of the requirements of Section 512(c)(3) of the DMCA, your DMCA Notice may not be effective. If you knowingly materially misrepresent that material or activity on the Site is infringing your copyright, you may be held liable for damages (including costs and attorneys' fees) under Section 512(f) of the DMCA. It is the policy of Paula’s Choice to terminate the user accounts of repeat infringers or otherwise prevent them from using the Interactive Services.
Links from the Site
Any links to other sites from this Site are provided for your convenience only. This includes links contained in advertisements, including banner advertisements and sponsored links. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them. If you decide to access any of the third party Sites linked to this Site, you do so entirely at your own risk and subject to the terms and conditions of use for such Sites.
The owner of the Site is based in the state of Washington in the United States. We provide this Site for use only by persons located in the United States. We make no claims that the Site or any of its content is accessible or appropriate outside of the United States. Access to the Site may not be legal by certain persons or in certain countries. If you access the Site from outside the United States, you do so on your own initiative and are responsible for compliance with local laws.
Disclaimer of Warranties
YOUR USE OF THE SITE, ITS CONTENT AND ANY SERVICES OR ITEMS OBTAINED THROUGH THE SITE IS AT YOUR OWN RISK. THE SITE, ITS CONTENT AND ANY SERVICES OR ITEMS OBTAINED THROUGH THE SITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. NEITHER PAULA’S CHOICE NOR ANY PERSON ASSOCIATED WITH PAULA’S CHOICE MAKES ANY WARRANTY OR REPRESENTATION WITH RESPECT TO THE COMPLETENESS, SECURITY, RELIABILITY, QUALITY, ACCURACY OR AVAILABILITY OF THE SITE. WITHOUT LIMITING THE FOREGOING, NEITHER PAULA’S CHOICE NOR ANYONE ASSOCIATED WITH PAULA’S CHOICE REPRESENTS OR WARRANTS THAT THE SITE, ITS CONTENT OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SITE WILL BE ACCURATE, RELIABLE, ERROR-FREE OR UNINTERRUPTED, THAT DEFECTS WILL BE CORRECTED, THAT OUR SITE OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS OR THAT THE SITE OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SITE WILL OTHERWISE MEET YOUR NEEDS OR EXPECTATIONS.
PAULA’S CHOICE HEREBY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT AND FITNESS FOR PARTICULAR PURPOSE.
THE FOREGOING DOES NOT AFFECT ANY WARRANTIES WHICH CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.
Limitation on Liability
IN NO EVENT WILL PAULA’S CHOICE, ITS AFFILIATES OR THEIR LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS OR DIRECTORS BE LIABLE FOR DAMAGES OF ANY KIND, UNDER ANY LEGAL THEORY, ARISING OUT OF OR IN CONNECTION WITH YOUR USE, OR INABILITY TO USE, THE SITE, ANY SITES LINKED TO IT, ANY CONTENT ON THE SITE OR SUCH OTHER SITES OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SITE OR SUCH OTHER SITES, INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO, PERSONAL INJURY, PAIN AND SUFFERING, EMOTIONAL DISTRESS, LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF BUSINESS OR ANTICIPATED SAVINGS, LOSS OF USE, LOSS OF GOODWILL, LOSS OF DATA, AND WHETHER CAUSED BY TORT (INCLUDING NEGLIGENCE), BREACH OF CONTRACT OR OTHERWISE, EVEN IF FORESEEABLE. IN NO EVENT SHALL THE AGGREGATE LIABILITY OF PAULA’S CHOICE, WHETHER IN CONTRACT, WARRANTY, TORT (INCLUDING NEGLIGENCE, WHETHER ACTIVE, PASSIVE OR IMPUTED), PRODUCT LIABILITY, STRICT LIABILITY OR OTHER THEORY, ARISING OUT OF OR RELATING TO THE USE OF THE SITE OR THE CONTENT LOCATED THEREON EXCEED ONE HUNDRED DOLLARS ($100.00).
THE FOREGOING DOES NOT AFFECT ANY LIABILITY WHICH CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.
You agree to defend, indemnify and hold harmless Paula’s Choice, its affiliates, licensors and service providers, and its and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses or fees (including reasonable attorneys' fees) arising out of or relating to your violation of these Terms or your use of the Site, including, but not limited to, your User Contributions, any use of the Site's content, services and products other than as expressly authorized in these Terms or your use of any information obtained from the Site.
Governing Law and Jurisdiction
All matters relating to the Site and these Terms and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of Washington without giving effect to any choice or conflict of law provision.
Any legal suit, action or proceeding arising out of, or related to, these Terms or the Site shall be instituted exclusively in the federal and state courts located in Seattle, Washington. Paula’s Choice reserves the right to bring any suit, action or proceeding against you for breach of these Terms in your country of residence or any other relevant country. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts.
Limitation on Time to File Claims
ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF OR RELATING TO THESE TERMS OR THE SITE MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES, OTHERWISE, SUCH CAUSE OF ACTION OR CLAIM IS PERMANENTLY BARRED.
These Terms constitute the sole and entire agreement between you and Paula’s Choice with respect to the Site and supersede all prior and contemporaneous understandings, agreements, representations and warranties, both written and oral, with respect to the Site. No waiver of by Paula’s Choice of any term or condition set forth in these Terms shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of Paula’s Choice to assert a right or provision under these Terms shall not constitute a waiver of such right or provision. If any provision of these Terms is held by a court or other tribunal of competent jurisdiction to be invalid, illegal or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms will continue in full force and effect.
To ask questions or provide comments about these Terms, contact us at:
Paula’s Choice, LLC
Attn: Client Services
705 5th Ave. South, Suite 200
Seattle, WA 98104