This creamy lip color is packaged like a traditional twist-up lipstick yet it applies like a lip balm, imparting soft, sheer color that heightens lip's natural color while adding a soft shine finish. More moisturizing than slick or glossy, we found this very comfortable to wear, yet the color didn't last long. Since the finish has some movement, this can slip into lines around the mouth.
The fragrance-free formula contains a good mix of plant- and vitamin-based antioxidants to help smooth and condition lips though in terms of reducing the appearance of wrinkles on lips, this doesn't do a better or worse job than lots of other moisturizing lipsticks or tinted lip balms. IT Cosmetics offers a small but attractive range of shades that are just fine if you want soft, non-dramatic color.
Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.
Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.
IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.
The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isn’t a good thing.
Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesn’t affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics’ antioxidant-boosted blush or powders.
Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.
For more information on IT Cosmetics, visit www.itcosmetics.com.
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