TruBlend Liquid Makeup is a reformulated version of Cover Girl's original TruBlend foundation, and the biggest differences are the thinner texture and reduced coverage. The original formula dispensed somewhat thick and then softened, eventually feeling quite light upon application providing even coverage.
This reformulation remains a formidable makeup that exemplifies just how natural a foundation can look on skin. Procter & Gamble's pigment technology allows this makeup to cover minor flaws and even your skin tone without looking obvious (though just to be clear, no one will think you've gone bare-faced). This is indicative of what today's best foundations can accomplish, and although this is a very good foundation, Cover Girl's version isn't the only choice.
The tricky aspect of this particular makeup is choosing a shade. That's true for any foundation, but Cover Girl tends to have more unnatural colors than its competitors, especially L'Oreal. Some of the lightest TruBlend shades go on an unattractive grayish pink, while others in the medium skin tone range are blatantly pink to rose. None of the following shades are recommended: Natural Ivory 415 (Cover Girl maintains this is the shade that actress Drew Barrymore wears in their ads, but there is no way this would match her skin tone), Classic Beige 430, Medium Light 435, Natural Beige 440, Creamy Beige 450, and Toasted Almond 470.
The other nine shades are worth considering, and include options for fair and dark skin tones. Cover Girl's numbering system of 1 through 6 is designed to make it easier for you to pair their "Tru" line of products with each other. However, if you don't want to remain exclusive to this range of products (which is probably wise), it becomes a superfluous rating system.
truBLEND Liquid Makeup is available in 21 shades and features a new shade matching system. To find your perfect blend, first determine your shade family. Second, choose your number. Coordinate complementary truBLEND products based on your number for a seamlessly flawless nude look that blends in and virtually disappears.
Water, Cyclopentasiloxane, Tridecyl Neopentanoate, Titanium Dioxide, Propylene Glycol, PEG 10 Dimethicone, PCA Dimethicone, Cyclohexasiloxane, Methylmethacrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, Phenoxyethanol, Isopropyl Titanium Triisostearate, Butylene Glycol, Methylparaben, Ammonium Styrene/Acrylates Copolymer, Cyclomethicone, Propylparaben, Cyclotetrasiloxane, Polysorbate 60, Styrene/Acrylates Copolymer, Trisodium EDTA, Zinc Oxide, Iron Oxides, May Contain: Yellow 5 Lake, Red 36
Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick; several great options in the Queen Collection.
Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.
Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.
What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup. These items may be part of CoverGirl's humble beginnings, but you certainly don't see parent company Proctor & Gamble adding eucalyptus oil and menthol to their Olay products or to products of any of the other cosmetics companies they own. If those ingredients were so important, why not use them everywhere? Needless to say, the great products outnumber the disappointments, and the prices make it easy for those on a budget to be beautiful and enjoy some state-of-the-art products, provided they shop wisely.
CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.
For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.
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