Here’s another mascara from Covergirl, a brand that doesn’t really need to add another lash-enhancing product to its lineup – but as it turns out, this latest addition is a good one (and we just never seem to tire of new mascaras)!
The main selling point with Full Lash Bloom is that it adds volume to lashes without making them feel stiff or brittle – which truthfully isn’t all that revolutionary, but this mascara does accomplish that goal.
The brush is supposed to be “petal-shaped,” though it really is just a standard brush with alternating rows of small and large rubber bristles, similar to the other LashBlast mascaras. It grabs on to lashes, coating them with just a few swipes. There is some clumping after multiple coats, so if you tend to overdo mascara, that’s something to keep in mind.
The formula adds a good amount of volume, length, and even a little curl. True to its claims, lashes do feel soft, and this wears well without flaking or smudging throughout the day. It’s also a cinch to remove with a water-soluble cleanser. Overall, it’s a good mascara, and one that comes at a good price as well.
One more point, ads for Lash Bloom featuring Katy Perry has her clearly wearing false eyelashes. As is true for most every mascara ad in the world the models or celebrities are always false eyelashes not the mascara they are promoting.
Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick; several great options in the Queen Collection.
Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.
Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.
What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup. These items may be part of CoverGirl's humble beginnings, but you certainly don't see parent company Proctor & Gamble adding eucalyptus oil and menthol to their Olay products or to products of any of the other cosmetics companies they own. If those ingredients were so important, why not use them everywhere? Needless to say, the great products outnumber the disappointments, and the prices make it easy for those on a budget to be beautiful and enjoy some state-of-the-art products, provided they shop wisely.
CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.
For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.
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