Compared to the more full coverage foundations Cover FX offers, this liquid formula housed in a squeeze tube definitely looks more natural, but not to the point where you won't look like you're wearing foundation; this still provides solid medium-to-nearly-full coverage from just a small amount of product.
The fragrance-free formula goes on a bit creamy and has nice slip without being slick, so blending is easy and controllable. Blending this on thinly still allows for pretty remarkable coverage, and layering intensifies the camouflage without adding a super-heavy feel—a nice touch, indeed!
Once set, this has a natural finish in that it's neither too matte or too moist. There's enough of a sheen that those with oily skin will be disappointed, but it's not quite moisturizing enough for dry skin. Those with normal to slightly dry or combination skin will fare best with this foundation.
The formula wears beautifully and comes in a staggering range of over 20 shades, almost all of which are neutral to neutral/warm, and well suited to a wide range of skin tones, from porcelain to dark brown. We like that the lightest shades have a touch of pink so as not to go on looking ghostly white. Surprisingly, the only colors to avoid are the peachy-pink P50 and noticeably peach N50.
One more comment on the shades: Cover FX divides them into "N" for neutral (not surprisingly, these are the most versatile colors), "P" for pink, and "G" for gold. The P shades are mostly good, as are the G shades, which are warmer and more golden without veering too strongly toward yellow or orange.
Cover FX At-A-Glance
Strengths: Broad range of foundation and concealer shades for those seeking moderate to full coverage; superior mineral powder foundation; good primer; most of the products are fragrance-free (but not all); very good brushes at an attractive price point.
Weaknesses: Lip balm/lipstick contains potential irritants; color range can be a little tricky for some of their products.
Co-founded by makeup artist Lee Graff and M.A.C. Cosmetic alumni’s, Cover FX is a Canadian company specializing in camouflage makeup, the area of concentration in which Graff has focused her career as a makeup artist. According to the company Web site, Graff’s dream “was to help men and women with skin conditions face the world with confidence by offering them makeup products with therapeutic benefits that would perfectly match their skin tone, be affordable, well tolerated by even the most sensitive skin, and achieve a perfectly natural, flawless effect.” Lofty goals, certainly! Cover FX manages to accomplish much of these with a line that has grown and been well curated over the years.
Many of the options within Cover FX offer medium to full coverage, but whenever serious camouflage is needed, there is a trade-off to accept that it won’t always look totally natural. To their credit, Cover FX's full coverage options look more natural on skin than many (and their expansive color options helps quite a bit).
If you don't need full coverage, there are several other products from Cover FX worth considering, from their Cream Concealer, Priming Serum to their Skin Tint, Custom Cover Drops and makeup brushes. This isn't a comprehensive makeup line (for example, you won't find eyeshadows, pencils, or mascara), but they are a cosmetics line that understands what it does best—and sticks with it.
Cover FX has an admirable goal in wanting to help people who have scars or discolorations face the world with their head held high. Without question, the right makeup can make a huge difference in such a person’s self-esteem, and as Cover FX has evolved over the years, they’ve launched impressive and unique formulas. There are a few that need work due to their use of potentially irritating ingredients—but fortunately, these are few and far between.
For more information about Cover FX, call (866) 424-3332 or visit www.coverfx.com.
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