Among ColourPop's incredible number of products available (seemingly more every day), its Super Shock Shadow is a standout. There's a good reason for this—it really is a high-performance product, though in the case of its Pigment, it might be a bit too much of a good thing, which is why it doesn't quite reach our highest rating (we'll explain why in a moment).
Like all of this brand's Super Shock Shadows, the fragrance-free Pigment formula comes in a round pot with a screw-top lid. The most distinctive aspect of this shadow is the one you'll notice first, its texture. Though it looks like a powder, when you touch it you'll see it has a bouncy, almost cream-like feel.
ColourPop recommends using your fingertips for best results to apply this, and we agree. Using the tips of your fingers allows for picking up the cream-powder product with the greatest ease, and applies it smoothly across lids. If you don't like using your fingers to put on shadow, a dense, flat eyeshadow brush works OK (but we stress, in our experience, fingers definitely work best).
Though these shadows feel creamy, they dry to a powder finish. Super Shock Shadows come in a variety of finishes, from matte to metallic, so what makes Pigment different? We asked ColourPop why some of its shades are labeled as "Pigment," and the brand says they are "intensified" eye shadows that contain more pigments than their other offerings. We can attest that this is the case, though the extra pigment isn't without some drawbacks!
Super Shock Shadow – Pigment blends onto lids remarkably well; you only need the slightest amount to get a lot of color. It performs well throughout the day, with no smudging, flaking, or creasing. Once you put it on, it stays put! And that's part of the issue…
When it's time to remove this shadow, we used makeup-removing wipes, waterproof makeup remover, and a creamy cleanser, and we still had a light stain left behind! The stain is most pronounced on those with fair to light skin tones, but even medium to deep skin tones might see the effect depending on which color you use (such as the blue, yellow, or orange shades). We contacted ColourPop and they confirmed that "Because pressed pigments are so intensified they may stain." The good news is, by the second day after use, the stain was gone, so it can be removed…eventually!
The "stain effect" of this shadow can be mitigated to a certain extent if you use primer underneath. You won't need the primer to intensify the color or wear time of this shadow, but it will help create a barrier between your skin and the pigment so that staining isn't an issue.
Note: ColourPop advises not using this for lining the inner rim of your eyes (waterlining) because of its tenacity, which is why it comes with a "Not for use in the immediate eye area" notice.
Overall, Super Shock Shadow – Pigment is a good eyeshadow owing to its impressive performance. Just keep in mind you might wind up wearing it (or at least traces of it) a little longer than you intended!
Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Isododecane, Boron Nitride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Cyclohexasiloxane, Mangifera Indica (Mango) Seed Butter, Cucumis Sativus (Cucumber) Fruit Extract, Dimethicone/Vinyltrimethylsiloxysilicate Crosspolymer, Phenoxyethanol, Disteardimonium Hectorite, Glycine Soja (Soybean) Oil, Propylene Carbonate, Ethylhexylglycerin, [+/- Titanium Dioxide (CI 77891), Mica (CI 77019), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Red 7 Lake (CI 15850)].
*Note: Ingredients may vary based on individual shade/finish.
If you haven’t heard of the makeup brand ColourPop yet, chances are you will soon. A favorite of beauty bloggers and fashion columnists, this Los Angeles-based makeup company has made a splash thanks to its seemingly endless offering of color products, bargain prices, and savvy use of social media. The brand certainly captured our attention, and we were glad it did!
ColourPop’s sticking point is that the brand is something of an enigma in this age of instant information; very little is known about its owners and origins, save that its parent company is a brand called Seed Beauty. We also know that all aspects of its production are centered in the Los Angeles area (which is why the brand claims its turnaround in creating new products can be as short as a month).
At the time of this writing, ColourPop’s focus is strictly on makeup, particularly eye, lip, and cheek-area products (there are no complexion products yet, like foundation). ColourPop’s chief claim to fame, according to its website, is that it offers “luxury formulas at prices that won’t break the bank.” For the most part that description is, pardon the pun, right on the money!
The brand’s signature products are their Super Shock Shadows, which feature a bouncy cream/powder texture, and as a whole perform brilliantly with an impressive color payoff, great wear, and a price that’s right around $5 each. ColourPop also does well with its Super Shock Cheek blushes and highlighters, which have the same distinctive texture as the shadows.
Despite our obvious enthusiasm, not to say every product from ColourPop is top-tier. While most of its lip products are good, there are a few that didn’t apply evenly and had haphazard performance. Overall though, this is a line that has quite a bit to offer, and with the biggest ticket item costing only $8, most can afford to try a few different options to see what they like best—and you’re highly likely to find some bona-fide beauty bargains that outperform much more expensive makeup.
Note: The company does not provide a phone number on their website, but they do provide an email address and promise to reply to messages within 2 business days.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!