Dew the Hoola Soft Matte Liquid Bronzer for Face is a spinoff of Benefit's wildly popular Hoola bronzer. While Dew the Hoola is quite different from its predecessor, its high points include a natural-looking finish that melds with skin (no shimmer, yet it has a healthy glow), and sheer color that softly warms up the complexion.
The downside is that not everyone will find this product easy to work with because it sets rather quickly, and the fragrance in the formula is less than ideal. Nevertheless, the lightweight formula has enough else going for it that it's worth checking out.
Dew the Hoola dispenses as a "liqui-cream" texture via the adorably adorned pump bottle packaging (would you expect anything less from Benefit?). Whether you apply it with a brush (those with synthetic fibers work best) or your fingertips, the key is to blend swiftly before the product sets.
Despite the fact that it goes on sheer, the color is pigmented enough that you can end up with a streaks or blotchiness if you don't blend well. The satin-matte finish is budge-proof once dry, so getting the application right from the get-go is important.
Once you've mastered it, Dew the Hoola presents an interesting method to bronze skin in way that imparts a healthy glow without resorting to shimmer. You won't get a muddy finish here—instead all you see is a lit-from-within, sun-kissed tan effect, which you can build upon for a deeper bronze color if desired.
The sole shade offered skews a tad orangey, but it does a surprisingly nice job of warming up the complexion as it sheers out. If you can nab a sample in store, we highly recommend giving it a test run to make sure the color is right for you.
We'd be remiss not to mention that Dew the Hoola has a sweet, floral scent. Unfortunately that isn't great news for your skin (see More Info to learn why fragrance free is always best), but because it dissipates quickly we aren't overly concerned about its potential to irritate.
All in all, Dew the Hoola isn't a perfect product, but it has its benefits for bronzing skin in a way that doesn't cling to dry areas, nor does it turn muddy-looking on an oily complexion. Many will still prefer the ease of a powder bronzer over this type of application; nevertheless Benefit gets a "mahalo" from us for creating this bronzer that offers a long-lasting lit from within glow!
Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin's ability to heal. Fragrance-free is the best way for all skin types to go for all skin types (Food and Chemical Toxicology, 2008 & American Journal of Clinical Dermatology, 2003).
The sneaky part about irritation is that research has demonstrated that you don't always need to see it or feel it for your skin to suffer damage, and that damage may remain hidden for a long time (Skin Pharmacology and Physiology, 2008).
In fact, the effect of inflammation in the skin is cumulative, and repeated exposure to irritants contributes to a weakened skin barrier, slower healing (including of red marks from breakouts), and a dull, uneven complexion (Aging, 2012 & Chemical Immunology and Allergy, 2012).
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.
Benefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.
Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, visit www.Benefitcosmetics.com.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
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