The chief selling point of this spray-on sunscreen is that you can apply it to wet skin—no need to towel-dry first. The technology Aveeno uses allows the sunscreen ingredients to cling to wet skin without dripping off, which means that even if you apply it when you're soaked you'll get reliable sun protection.
Most likely this technology involves a mix of film-forming agents (which are present in the formula) fused with the sunscreen actives, which allows them to bond to the skin. Think of it like applying hairspray to damp hair: Even though your hair is wet, the hairspray's film-forming (holding) ingredients cling to your hair, allowing you to style it. Regardless of how Aveeno did it, this is an intriguing way to apply sunscreen when you're active and perspiring or swimming.
The problem? Like many spray-on sunscreens, the formula contains a high amount of alcohol. The active ingredients provide broad-spectrum sun protection (and include stabilized avobenzone for critical UVA protection), but the alcohol puts your skin at risk of dryness and irritation, which in turn hurts healthy collagen production.
Ideally, water-resistant sunscreens that omit alcohol and are rated SPF 15 or greater are the best way to go. Although these may not have the same coolness factor as Aveeno's wet-skin application technology, they're better for your skin, especially if signs of aging are a concern. On the other hand, if you're at the beach or pool, and your skin is damp and you need to reapply sunscreen, this can be a great way to go! That fact alone is why this spray-on water-resistant sunscreen earns its rating, just as it did for Neutrogena's Wet Skin sunscreens. (Note: Both Neutrogena and Aveeno are owned by Johnson & Johnson.)
Strengths: A few good cleansers and sunscreen products; fantastic Skin Relief Healing Ointment and soothing bath wash products; a handful of well-formulated baby-care products.
Weaknesses: Well-intentioned but ineffective anti-acne products; reliance on a single showcased ingredient (typically soy) that makes their anti-aging products less enticing than the competition; ineffective products to address hyperpigmentation; formulas packaged in a jar won’t remain stable.
Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).
Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnson–owned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.
Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin—just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.
The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!
For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.
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