About Paula
Who is Paula?
Paula Begoun is known worldwide as The Cosmetics Cop. She is the creator and innovative force behind Beautypedia and Paula's Choice skin care and cosmetics. Paula has researched and written 18 best-selling beauty books including Don't Go to the Cosmetics Counter Without Me, Blue Eyeshadow Should Be Illegal, and The Original Beauty Bible. Her books have sold more than 2.5 million copies worldwide.
Paula’s knowledge and work as a nationally-recognized consumer expert for the cosmetics industry has led to repeat appearances on CNN, as well as programs such as Oprah, The Today Show, 20/20, Dateline NBC, The View, and Dr. Oz.
Paula's Story: In Her Own Words
From the very beginning, my goal has been to help women find products that will give them the skin they've always wanted—whether you use my Paula’s Choice products that I developed and formulated, or those from another brand. I have the unique distinction of being the only cosmetics company founder in the world who recommends products other than my own. The product reviews you’ll find on this site are designed to help you sift through the ever-expanding, often confusing cosmetics industry. My team and I cut through the hype and report the facts so you can shop smart and look better than ever!
I created Paula’s Choice as a result of my own frustrations when I was a teenager trying to find products for my problem skin and then, later in life, for wrinkles and skin discolorations. My complexion was a mess and, like many of you, the skin-care products I used either didn’t help or made matters worse.
Paula’s Choice is a comprehensive collection of skin-care and select makeup products that meet my strict criterion for excellence based only on what published research shows is effective. My products are guaranteed to exceed your expectations.
I provide state-of-the-art formulas that are always fragrance-free, ecologically responsible, and never tested on animals. I invite you to let my years of research and acquired knowledge benefit your skin. |