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Poor Cover Girl & Olay Simply Ageless Foundation SPF 22
by Cover Girl

Sub-Brand: 
Category: Cream Foundation w/ Suncreen
Price: $14.99
Jar Packaging:   yes

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Review:
Just when I thought I’d seen everything, Olay and Cover Girl (both owned by Proctor & Gamble) have launched a foundation with both companies’ names on the label. Wow! I wonder if Olay is positioning itself to combine the two lines under one name, sort of like the name change Olay did several years back when it went from Oil of Olay to just Olay. Other than that I have no idea what this marketing maneuver is about.

But marketing is not the reason to buy a product. This new foundation is supposed to combine the benefits of Olay Regenerist Serum in a foundation with sunscreen. The claim is that it can stay suspended above wrinkles, covering them evenly without seeping into lines and not clogging pores. Well, don’t count on it.

The only two redeeming qualities of this foundation are (1) the spokesperson is Ellen DeGeneres (though clearly she’s being paid a lot of money for this endorsement, and I doubt that she could possibly believe this product has any merit) and (2) the sponge that’s included in the packaging is good for blending. Seriously, that’s it, it’s all downhill from there. This cream foundation blended with Olay Regenerist serum is all gimmick and hype. The creamy texture is difficult to blend, even with the included sponge, feels greasy on the skin, and sets easily into lines and wrinkles, leaving your face with a heavy and cakey made-up look. If this doesn’t clog pores, I don’t know what will. Cover Girl & Olay Simply Ageless Foundation SPF 22 isn’t recommended for any skin type.
 
Ingredients:
Active: Titanium Dioxide (4.9%), Other: Water, Cyclopentasiloxane, Talc, Butylene Glycol, Niacinamide, Euphorbia Cerifera Wax (Candelilla), Isotridecyl Isononanoate, Ozokerite, Acetyl Glucosamine, Silica, Peg-9 Polydimethylsiloxyethyl Dimethicone, Sorbitan Isostearate, Tocopheryl Acetate, Dimethicone, Methicone, Panthenol, Methylparaben, Propylparaben, Disodium Edta, Disodium Stearoyl Glutamate, Stearic Acid, Dimethicone/Methicone Copolymer, Aluminum Hydroxide, May Contain: Iron Oxides, May Contain: Titanium Dioxide
 
Last Updated:  3/5/2009
 
Product Tested on Animals?  yes
 
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