Bobbi Brown At-A-Glance
Strengths: Some good cleansers; a few stably packaged products loaded with advanced ingredients to keep skin in top shape; an easy-to-use, lightweight self-tanner; one of the best neutral shade ranges for foundation; foundation options for all skin types and preferences; very good blush and eyeshadows (powder and cream), including several matte shades; the Gel Eyeliner, Shimmer Brick and Matte Lip Stain; mostly excellent brushes; several refillable compact options and other useful accessories.
Weaknesses: As with most Lauder-owned companies, the well-formulated moisturizers are hindered by jar packaging, which compromises the effectiveness of light- and air-sensitive ingredients; several otherwise effective products marred by irritating fragrant oils or fragrance components; some of the foundations without sunscreen lack sufficient UVA-protecting ingredients; concealers are a mixed bag; mostly unappealing lip glosses, and none of those with sunscreen provide sufficient UVA protection.
It all began with lipsticks. In 1991, New York–based makeup artist Bobbi Brown debuted a collection of ten lipsticks at Bergdorf Goodman, expecting to sell about one hundred units in a month. She sold more than that the first day. From there, it’s been mostly success after success, as Brown launched her classic foundation stick, wrote her first book, Bobbi Brown Beauty The Ultimate Beauty Resource, and enjoyed continued attention as an in-demand makeup artist and beauty educator.
The popularity of the line, particularly the makeup, did not go unnoticed by Estee Lauder, who acquired Bobbi Brown Cosmetics in 1995. Since Lauder has been at the helm the line has expanded well beyond what Brown likely envisioned back in the early 1990s, and it now includes fragrance and baby-care products, among others. Yet it is Brown’s makeup that continues to excel with superior foundations (though the ones without sufficient UVA protection disappoint), true matte blushes and eyeshadows, and with all of the other basics that are essential to a woman’s classic makeup wardrobe. It isn’t the least bit surprising that this makeup collection continues to do so well, because for many women, it’s one-stop shopping that combines classic makeup application techniques with enough fun-yet-functional products to keep customer’s interest piqued season to season.
Turning to the skin-care collection, there isn’t a great deal to say or extol. The prices are rather steep, especially when you consider how many well-intentioned products use jar packaging, and fragrant irritants are a common thread, including in most of the sunscreens, which is a shame. Color is Bobbi Brown’s strong point, but you will find a few sleeper hits among the selection of mostly inadequate or problematic skin-care products.
Bobbi Brown Makeup
I admire Brown’s latest philosophy on beauty. She says, “The secret to beauty is simple—be who you are.” No arguments here! However, it’s clear from promotional materials for this line that Brown believes being who you are should involve some amount of makeup, a concept many women may disagree with. Still, there’s no question that the right makeup, applied and blended correctly, can make a world of positive difference to a woman, and in this regard Brown’s counter staff is well-prepared. It was nice to overhear the makeup artists explaining step-by-step application tips to customers, rather than just pushing products. With just a few exceptions, this is a makeup collection its namesake creator should be proud of—not only for the products, but also for the level of service and education provided.